What does an AI SDR cost in 2026? An honest pricing guide

An AI SDR costs from $99 a month to $3,750 a month in vendors' published entry prices in 2026, and enterprise contracts run higher: Vendr's median for 11x is $65,100 a year. The self-serve tools can be started the same day, while the enterprise platforms are sold on annual contracts through a sales team. That is a more than thirtyfold spread in published prices alone. Here are the prices with sources, what drives them and how to make the investment pay.

Checked on 15 October 2026 on each vendor's own pricing page. Revexa builds Leo, one of the tools below, so read with that in mind. The list is sorted by lowest published monthly price.

What do AI sales agents cost? Published prices

Two things to know about the table. 11x's own FAQ on the same page says "11x starts at $36,000 per year", which does not match $3,750 a month ($45,000 a year), and third-party data from Vendr puts the median contract at $65,100 a year. And several of the tools count credits or seats, so the real price depends on volume and team size. The full price picture for 30 sales tools is in what 30 sales tools cost in 2026.

The price levels in practice

Grouped from the published prices above:

The boundaries are our grouping, not an industry standard. List prices change often, so always check the vendor's current pricing page before you do the math.

What drives the price?

Four things push the price tag up:

1. Data sources. Platforms that sell their own prospect databases charge for the data, not just the agent.
2. The sales model. Enterprise sales with demos, pilots and CSMs costs money, and it is baked into your price.
3. Volume and channels. Tools built for mass sending are often priced per credit or per seat. More channels, such as phone, SMS and WhatsApp, are mainly found in the pricier tools in the table, 11x for example.
4. The implementation. A tool that needs weeks of setup has a hidden cost in your own time that often exceeds the license price.

Make it pay: compare against the opportunity cost

An AI SDR should not be compared against zero, but against what the same work costs done other ways:

• A junior SDR in Sweden costs 46,000 to 59,000 SEK per month fully loaded by our own estimate, plus 3 to 6 months of ramp.
• A Swedish meeting booking agency charges 1,500 to 5,000 SEK per completed meeting, according to the agencies' own price pages. In the US, pay-per-appointment pricing runs $200 to $600 per appointment according to Belkins.
• A tool at $99 a month costs $1,188 a year, roughly the price of two to six appointments at those US rates.

So the risk calculation for the self-serve class is small. The important question is whether the agent writes messages you dare to stand behind.

The questions to ask before you choose

• Where do the companies come from? A list or signal you can explain is easier to defend under GDPR than a bought list. Buyers also tend to pick vendors they already know: in 6sense's 2025 Buyer Experience Report, 85 percent of B2B buyers had prior experience with the vendor they chose (6sense).
• Who approves the sends? Ask whether you can review every message before it goes out, and whether that is the default or an option. The review of 18 tools is in AI SDR tools that let you approve every message.
• Does it write personally or from templates? Ask for examples of real messages. A generic "is this relevant now?" burns your list, regardless of price.
• What does it cost to leave? Monthly with no lock-in means the vendor has to earn you every month. Annual contracts are the default at several of the pricier tools.

The conclusion

Don't pay enterprise prices for a problem self-serve solves, and don't pick self-serve if you need phone, SMS and a dedicated CSM. Leo, Revexa's buying-signal agent, finds buy-ready companies from buying signals such as hiring, funding and new executives, drafts the outreach in your voice on LinkedIn and email, and costs $99 a month in the US, €89 in Europe and 999 SEK in Sweden, with 7 days free. You approve every message by default and can switch on autonomous mode per channel if you want. Wrong choice if you want a database to export lists from or need to make calls. Compare more tools in AI SDR tools compared 2026 and 11x alternatives.

Frequently asked questions

What does an AI SDR cost per month?

Published entry prices run from $99 a month (Gojiberry) to $3,750 a month on a yearly contract (11x Growth), checked on 15 October 2026. Valley, AiSDR and Artisan sit between $149 and $280. Enterprise contracts run higher: Vendr's median for 11x is $65,100 a year.

Is an AI SDR cheaper than a human SDR?

Yes, by a wide margin in license cost. By our own estimate, a junior SDR in Sweden costs 46,000 to 59,000 SEK per month fully loaded plus ramp time, while the self-serve tools cost $99 to $280 a month. The right comparison is not either or, though: the agent finds and drafts, the human takes the conversations and the deal.

Is there an AI SDR without a lock-in?

Yes. Gojiberry, AiSDR, Artisan and Leo can be paid monthly according to their pricing pages, and Valley offers monthly billing at a higher price. 11x's Growth plan is billed yearly only.

What should we require from an AI SDR before we pay?

That you can review every message before it is sent, that the messages are researched and personal rather than templated, that you know where the companies and contact details come from, and that the contract can be cancelled monthly.