Nordic B2B data tools 2026: Vainu and Dealfront alternatives

For Nordic company data with filters and signals: Goava, UC or Vainu. To identify the companies visiting your website: Leadfeeder, called Dealfront until 24 March 2026. For a CRM with company data built in: Lime Go or Upsales. For cheap Swedish lists: Allabolag, where a list of up to 5,000 companies costs 1,990 SEK. For global contact data: Apollo, Cognism, Dun & Bradstreet or Lusha, but only Lusha publishes a figure for Sweden.

Checked against each vendor's own pages on 15 October 2026.

Revexa builds Leo, an AI agent in the same market, so read with that in mind. Tools are listed alphabetically within each group, not ranked. Prices exclude VAT.

The four groups

1. Nordic data platforms (Goava, Prospektly, UC, Vainu): Nordic or Swedish company data with filters and signals.
2. Website visitor identification (Leadfeeder): which companies visit your site.
3. CRMs with built-in data (Lime, Upsales): a CRM with a company database inside.
4. International tools (Apollo, Cognism, Dun & Bradstreet, Lusha): global contact data; only Lusha reports Sweden separately.

Plus free sources (Allabolag, Hitta.se, Ratsit) and Swedish LinkedIn tools (Leadvio, LinkedClient), which do outreach without their own company data.

Comparison table

Nordic data platforms

Goava

• Strength: real-time signals such as a job ad for a new salesperson, Goava Score and AI agents, on data from part-owner Enento Group (our data, partners).
• Limitation: outreach is not described, and the pricing page shows two starting prices.
• Price: Discover Starter 3,900 SEK/month in one block, 5,600 SEK/month in the calculator; 7 days free.

Prospektly

Details come from an archived copy dated 24 June 2026.

• Strength: filters on industry, size, location and tech stack across about 1,192,400 Swedish companies, with data from Statistics Sweden and Bolagsverket and CSV or XLSX export.
• Limitation: Sweden only; no signals or outreach beyond the filters.
• Price: could not be verified.

UC

• Strength: UC Selekt selects from over one million active Swedish companies and organizations on 130 criteria, with UC's risk assessment.
• Limitation: no public price or trial for UC Selekt; sources described only as "pålitliga källor" (reliable sources) (prospecting).
• Price: lists of up to 5,000 companies 1,990 SEK, larger selections from 9,000 SEK (lists).

Vainu

• Strength: per-country Nordic figures according to Vainu, including 1.9 million companies and 3.2 million contacts in Sweden, built on Bolagsverket and other Nordic registries (vainu.com, data).
• Limitation: no self-serve trial, and the site mentions neither outreach nor visitor identification.
• Price: from €250 a month, annual license. More in Apollo vs Vainu.

Website visitor identification

Leadfeeder (formerly Dealfront)

• Strength: free tier, 14-day trial without a card, data from national trade registers, "Built & Hosted in EU".
• Limitation: the blog claims "unmatched depth" in the Nordics, among others, but gives no figure; outreach means display and LinkedIn campaigns, not email sequences (blog, 16 Sep 2026).
• Price: Lite free (100 identified companies a month), Discover from €79/month billed annually.

CRMs with built-in data

Lime Go and Lime CRM

• Strength: data inside the CRM: per Lime, over 3.7 million Nordic companies and over 6.4 million decision makers, with AI lead suggestions.
• Limitation: Lime Go switched data provider without naming the new one (interim report, 14 July 2026), and sequences are not mentioned (Q2 report).
• Price: Lime Go from 1,200 SEK/month for 3 users (annual), 48 hours free; Lime CRM from €55 per user per month, with no prospecting database on its pricing page (Lime CRM pricing).

Upsales

• Strength: alerts when a customer's credit rating drops, it files for bankruptcy or it changes CEO, plus Swedish support and hosting.
• Limitation: the data figures differ (80 million companies in Europe, over 50 million in 14 countries, 1.2 million in the filter), and the source is not named (Company Data Hub).
• Price: not public; subscription plus usage since 18 May 2026; 14 days free (pricing model).

International tools

Apollo

• Strength: data, sequences and a dialer in one tool, with a free plan and a 14-day trial.
• Limitation: no Nordic figures, and visitor identification returns contacts in the US only.
• Price: Basic $49 per seat per month billed annually ($65 monthly).

Cognism

• Strength: per Cognism, "90%" coverage of Director-level and above contacts in Europe and the US, with phone-verified mobile numbers (our data).
• Limitation: no Nordic figure, no outreach of its own and no trial, only a free data sample.
• Price: quote only, Standard and Pro with 5 seats.

Dun & Bradstreet (formerly Bisnode)

• Strength: breadth: over 500 million companies globally, Bombora buying signals and Visitor Intelligence (Hoovers).
• Limitation: no Swedish company figure, and D&B's pages give different totals (Essentials: over 313 million active companies).
• Price: Hoovers Essentials 990 SEK/month with 100 company and 100 contact credits; Hoovers pricing is not stated.

Lusha

• Strength: per-country Nordic figures, in Sweden over 3.1 million contacts and over 190,000 companies (30 September 2026), plus 26 buying signals and sequences (data).
• Limitation: a phone number costs 5 credits and an email 1, and Starter includes 400 credits a month.
• Price: free with 40 credits a month; Starter $37.45/month billed annually.

Free sources

Allabolag

• Strength: free company search, key figures and annual accounts, from sources including Statistics Sweden, the Swedish Tax Agency and Bolagsverket (segmentation).
• Limitation: the terms require written consent for systematic collection, and there is no CRM connection (help).
• Price: Plus 129 SEK/month (100 company exports a month); a list of up to 5,000 companies costs 1,990 SEK.

Hitta.se

• Strength: free company information for all Swedish companies and annual accounts for over 400,000.
• Limitation: the data sources are not stated, and we could not confirm whether lists are sold.
• Price: free.

Ratsit

Details come from archived copies dated 2 and 7 October 2026 (companies).

• Strength: free search across about 2.2 million companies and organizations.
• Limitation: the services page mentions neither selections nor list exports.
• Price: free search; a company credit report costs 55.20 SEK.

Swedish LinkedIn outreach tools

Leadvio

• Strength: automated LinkedIn requests and messages plus AI-personalized email campaigns, priced in SEK with Fortnox invoicing (leadvio.se).
• Limitation: no company database of its own; CRM integrations and trial length are not stated.
• Price: Basic 1,500 SEK and Pro 2,500 SEK per user per month.

LinkedClient

• Strength: the AI assistant Elsie researches, writes, follows up, replies and books meetings, and you can approve every message (linkedclient.com).
• Limitation: no company database of its own and no trial ("There's no free trial").
• Price: €199 per user per month billed annually (€249 monthly).

Ownership and name changes

• Enento Group: UC is part of Enento, UC Affärsinformation runs Allabolag, and Enento has owned 38.3% of Goava since 2021 (Goava).
• Dun & Bradstreet was Bisnode in Sweden; Clearlake completed its acquisition on 26 August 2025 (Clearlake).
• Dealfront has been Leadfeeder again since 24 March 2026, with prices and contracts unchanged per the FAQ (rebrand FAQ).
• Proff.se redirects to allabolag.se, since December 2024 per the Wayback Machine; no official announcement was found.
• Upsales launched AI Agent Workspace on 12 May 2026 and subscription-plus-usage pricing on 18 May (invitation).
• Lime Go switched company data provider (interim report, 14 July 2026) without naming the new one.

How to choose

1. Nordic company data in your CRM: Goava, UC or Vainu; only Goava has a trial.
2. Website visitors: Leadfeeder, or the visitor feature in Apollo, Dun & Bradstreet, Lusha or Upsales.
3. A new CRM with data: Lime Go or Upsales.
4. Cheap Swedish lists: Allabolag.
5. Selling beyond the Nordics: Apollo, Cognism, Dun & Bradstreet or Lusha.
6. LinkedIn outreach: Leadvio or LinkedClient, plus a data source.

No Nordic data tool mentions Apollo-style sales sequences, so plan for a separate outreach tool, and test coverage on companies you know first. More in the buying signals guide, companies hiring salespeople in Sweden and the sales tool pricing research.

Another option

If you want the outreach done for you on buying signals, agents such as Leo by Revexa, which uses Swedish sources such as Platsbanken and writes in Swedish, take a different approach. Leo costs 999 SEK per month in Sweden, €89 in Europe and $99 in the US, with 7 days free (pricing).

Frequently asked questions

What is a good alternative to Vainu?

It depends on the use. For Nordic company data with signals, Goava and UC Selekt are closest; Goava has a 7-day trial. Lime Go puts the data inside a CRM from 1,200 SEK a month. Lusha publishes over 3.1 million Swedish contacts and has a free plan.

Does Dealfront still exist?

Not as a name. Dealfront has been Leadfeeder again since 24 March 2026, and dealfront.com redirects to leadfeeder.com. Per Leadfeeder's FAQ, prices and contracts did not change, and the contracting entities are still Dealfront companies.

Which B2B database has the best data for Sweden?

No independent measurement exists, only vendors' own figures. For Sweden, Lusha reports over 3.1 million contacts and over 190,000 companies, UC over one million companies and organizations and over 120,000 decision makers, and Vainu 1.9 million companies and 3.2 million contacts. Apollo, Cognism, Dun & Bradstreet and Leadfeeder publish no Swedish figure.

Which Apollo alternatives have better European data?

Apollo publishes no country figures, so compare what others publish. Cognism claims "90%" coverage of Director-level and above contacts in Europe and the US, with no Nordic figure. Leadfeeder reports 60 million companies from national trade registers, "Built & Hosted in EU". Lusha reports over 103.1 million European contacts, over 3.1 million of them in Sweden. Vainu publishes figures only for the four Nordic countries.