↳ Research · checked 15 October 2026
What sales tools cost in 2026
We checked the pricing pages of 30 sales, data, outreach and AI agent tools on 15 October 2026. Every price links to its source.
22 of the 30 tools publish prices, 4 of them only for some plans. 7 only quote on request: ZoomInfo, Cognism, Seamless.AI, Outreach, Salesloft, 6sense and Demandbase. The lowest paid starting prices are Waalaxy (€19 per seat), Unify ($20 per seat), Smartlead ($32.50) and Lusha ($37.45) a month, and 7 tools have a free plan.
Adam Axelsson · Revexa · 2026-10-15
Key findings
- 22 of 30 tools publish a price on their own site. 7 only quote on request, and Trigify is no longer sold.
- The lowest paid starting prices are Waalaxy (€19 per seat), Unify ($20 per seat), Smartlead ($32.50) and Lusha ($37.45) a month.
- The quote-only suites are expensive. Vendr's purchase data puts the median contract for six of them between $30,740 (Salesloft) and $68,591 (Demandbase) a year.
- AI agents that run outreach for you start at $99 a month (Gojiberry). Artisan starts at $250 a month billed yearly and AiSDR at $250 month to month. 11x lists its Growth plan from $3,750 a month billed yearly, and its larger plans are quoted.
- Yearly billing saved 16 to 25 percent on most plans we checked, and 9 to 40 percent across all of them.
- 7 tools have a free plan: Unify, Apollo.io, Lusha, Clay, Seamless.AI, Leadfeeder and Artisan. All of them come with limits.
All-in-one platforms
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Unify | From $20 per seat a month, billed monthly | Yes | 14 days on Pro, no card | Base includes 800 credits per seat a month, Pro 2,400 plus read-only HubSpot and Salesforce sync. Free for up to 3 seats. | unifygtm.com |
| Apollo.io | From $49 per seat a month billed yearly, $65 monthly | Yes | 14 days, 50 lead credits per user | Basic includes 2,500 credits per seat a month. One credit pool covers emails, mobile numbers and AI research; a mobile number costs 8 credits. | apollo.io |
| Amplemarket | From $600 a month on a yearly term, 2 users included | No | Yes, on all plans, length not stated | Startup includes 27,000 contacts and 2 mailboxes per user. Growth and Elite are custom; Vendr lists a median of $18,108 a year. | amplemarket.com |
Contact data and databases
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Lusha | From $37.45 a month billed yearly, $49.90 monthly, 1 seat included | Yes | None | Starter includes 400 credits a month. An email costs 1 credit, a phone number 5. Yearly billing grants credits upfront. | lusha.com |
| UpLead | From $74 a month billed yearly, $99 monthly, for 1 user | No | 7 days, 5 credits | Essentials includes 170 credits a month; extra credits cost $0.60 each ($0.50 on Plus). Professional is custom, yearly billing only. | uplead.com |
| Clay | From $167 a month billed yearly, $185 monthly, not per seat | Yes | 14 days | Launch includes 15,000 actions and 2,500 data credits a month. Since March 2026 actions reset monthly; data credits roll over up to 2x. | clay.com |
| Landbase | From $499 a month for 15,000 credits (usage-based bundles) | No | 1,000 free credits, no card, no expiry | A verified email costs 1 credit, a verified mobile 10. Search and lookalikes are free, and unverified results are not charged. | landbase.com |
| ZoomInfo | Not published | No | Typically 7 days, no card | Price depends on features, number of licenses and credit usage; each export costs one credit. Payment terms are set with sales.Vendr median $33,500 a year (range $7,240 to $156,042), Feb 2026 | zoominfo.com |
| Cognism | Not published | No | None, free data sample instead | Standard and Pro packages include 5 seats. 1 credit = 1 revealed contact, and re-viewing revealed contacts is free.Emelia citing Vendr: median $36,000 a year (range $18,350 to $93,886), Aug 2026 | cognism.com |
| Seamless.AI | Not published | Yes | None | Free for up to 50 credits. The pricing page now redirects to a sales inquiry form with no plan cards.Docket: users report Pro at $79 to $150 per user a month, Apr 2026 | seamless.ai |
Cold email and sequences
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Smartlead | From $32.50 a month billed yearly, $39 monthly | No | Yes, length not stated, no card | No per-seat or per-mailbox fee. Base covers 2,000 contacts and 6,000 emails a month; verified prospect emails are a $59 a month add-on. | smartlead.ai |
| Instantly | From $37.60 a month billed yearly, $47 monthly | No | 14 days, no card, 250 contacts, 1,000 emails | Unlimited email accounts and warmup. Growth: 5,000 emails a month. Lead data and AI cost extra via a separate Instantly Credits subscription. | instantly.ai |
| lemlist | From $55 a month billed yearly, $69 monthly, unlimited users | No | 14 days, no card | The Email plan covers 50,000 emails a month. Multichannel (LinkedIn, SMS, calls) costs $87 per user a month billed yearly, $109 monthly. | lemlist.com |
Sales engagement platforms
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Reply.io | From $49 per user a month billed yearly, $59 monthly | No | 14 days | The entry price covers 1,000 active contacts a month. AI SDR plans (Jason AI) start at $500 a month billed yearly, $800 monthly. | reply.io |
| Outreach | Not published | No | None | Price combines per-user seats with consumption-based AI credits. The entry plan, Amplify Essentials, includes 10,000 AI credits.Vendr median $45,600 a year (range $8,660 to $215,400), Feb 2026 | outreach.ai |
| Salesloft | Not published | No | None | No self-serve sign-up; the pricing page redirects to a talk-to-sales page. Salesloft and Clari have merged.Vendr median $30,740 a year (range $5,152 to $146,494), Feb 2026 | salesloft.com |
Buying signals and intent data
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Leadfeeder | From €79 a month billed yearly, €113 monthly, unlimited users | Yes | 14 days, no card | Paid price is tiered by identified companies. Free Lite shows the last 100 identified companies a month with 7 days of visitor history. | leadfeeder.com |
| Warmly | From $10,000 a year billed yearly, or $4,875 a quarter | No | None | HubSpot is acquiring Warmly (announced 30 Jun 2026). Yearly or quarterly billing only; plans start at 10,000 credits a month. | warmly.ai |
| Common Room | From $2,500 a month billed yearly, 5 seats included | No | None | Zoom agreed to acquire Common Room (announced 2 Jul 2026). Essential covers up to 100k contacts; Advanced and Enterprise are custom. | commonroom.io |
| 6sense | Not published | No | None | The free Sales Intelligence tier (50 data credits a month) was removed in July 2026; all three bundles now route to Book a demo.Vendr median $62,220 a year (range $11,234 to $176,511), Feb 2026 | 6sense.com |
| Demandbase | Not published | No | None | Demandbase One is priced as a platform fee plus a flat fee per user; the vendor customizes a plan after a form.Vendr median $68,591 a year (range $24,000 to $164,037), Feb 2026 | demandbase.com |
| Trigify | No longer sold | No | None | The team is joining HubSpot. For most customers access ends 11:59pm BST on 22 Oct 2026; accounts are not migrated to HubSpot.Last listed prices: $40 a month (Starter, 4,000 credits) and $199 a month (Max, 40,000 credits), Wayback Machine snapshot 4 Aug 2026 | trigify.io |
AI agents that run outreach
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Gojiberry | From $99 a month for the Pro plan with 2 AI agents | No | Yes, length not stated | Up to 1,800 prospects contacted a month on Pro (more available), over email and social channels. No annual price is shown. | gojiberry.ai |
| Valley | From $149 per seat a month billed quarterly, $199 monthly | No | 7 days, payment method required | Starter is LinkedIn only, with email sending as an add-on. No annual option is shown; quarterly billing is the discounted option. | joinvalley.co |
| AiSDR | From $250 a month, month-to-month; annual plans from $2,400 a year | No | None, free sign-up, pay to launch campaigns | Solo: 200 AI-researched contacts a month, 1 user. Explore and Scale need quarterly commitments; annual plans are 20% off quarterly prices. | aisdr.com |
| Artisan | From $250 a month billed yearly, $280 monthly | Yes | 30 days, 10,000 credits, no card | Intern includes 10,000 credits a month, about 500 leads contacted. Team, Scale and Enterprise plans for businesses are quote-only. | artisan.co |
| 11x | From $3,750 a month for Growth, billed yearly only | No | None | The page's FAQ says Growth starts at $36,000 a year, which does not match $3,750 x 12 = $45,000. Vendr median: $65,100 a year. | 11x.ai |
| Leo by RevexaRevexa's product | $99 a month (US, rest of world), €89 (Europe), 999 SEK (Sweden), excl. VAT | No | 7 days | Facts supplied by Revexa, not independently researched. Monthly billing, no lock-in. | revexa.io |
LinkedIn automation
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Waalaxy | From €19 per user a month billed yearly, €39 monthly per Emelia | No | 14 days | Pro includes 300 LinkedIn invitations a month. Prices are localized; viewed from Sweden the page showed SEK 54 per user a month, billed yearly. | waalaxy.com |
| HeyReach | From $63 per LinkedIn sender a month billed yearly, $79 monthly | No | 14 days, no card, up to 3 LinkedIn accounts | Unlimited campaigns, 100 enrichment credits per sender. Discount for companies under $250,000 ARR with fewer than 5 people (Early stage program). | heyreach.io |
| Expandi | From $79 per LinkedIn account a month billed yearly, $99 monthly | No | 7 days | Seat-based, one seat per LinkedIn account. Cloud-based with a dedicated country-based IP; covers LinkedIn and email sequences. | expandi.io |
↳ 2026
What changed this year.
- 2026-10-22Trigify's standalone platform closes. For most customers access ends 11:59pm BST on 22 Oct 2026, and accounts are not migrated to HubSpot. Source
- 2026-10-15By October 2026, Salesloft and Clari have merged; Clari Forecast is now listed as a Salesloft product. Source
- 2026-10-15By October 2026, seamless.ai/pricing redirects to a sales inquiry form with no plan cards. Source
- 2026-09-23Trigify announced that its team is joining HubSpot and that the standalone platform is being wound down. Source
- 2026-08-04Trigify cut prices mid-2026: a Wayback Machine snapshot of 4 Aug 2026 shows $40 (Starter) and $199 (Max) a month, against $149, $270 (Growth) and $549 on 21 Apr 2026. Source
- 2026-07-146sense removed its free Sales Intelligence tier (50 data credits a month) from the pricing page, observed by UsagePricing on 14 Jul 2026. Source
- 2026-07-02Zoom agreed to acquire Common Room (announced 2 Jul 2026); the site now markets Common Room & Zoom. Source
- 2026-07-01UsagePricing logged Artisan's public prices as removed on 1 Jul 2026. On 15 Oct 2026 they were visible under the Startups tab. Source
- 2026-06-30HubSpot is acquiring Warmly (announced 30 Jun 2026). Source
- 2026-06-29Between 30 Mar and 29 Jun 2026, Unify moved from sales-gated plans (Growth listed at $1,740 a month) to self-serve per-seat pricing, per PricingSaaS. Source
- 2026-06lemlist's Email plan became a flat plan with unlimited users, per UsagePricing's change log. Source
- 2026-03-24Dealfront returned to the Leadfeeder name. The vendor says prices did not change, and dealfront.com/pricing now redirects to Leadfeeder. Source
- 2026-03Clay moved to two credit meters: actions (reset monthly, no rollover) and data credits (roll over up to 2x on Launch and Growth). Source
- 2026-03lemlist's Multichannel plan rose from $99 to $109 per user a month, per UsagePricing's change log. Source
↳ Before you compare
Five things the headline hides.
- Per seat or per account. A per-seat price for a team of five is five times the headline. Apollo, Unify, Reply.io and Valley charge per seat; HeyReach charges per LinkedIn sender.
- Credits. Most data tools sell credits, and not every contact costs one credit. At Apollo a mobile number costs 8 credits.
- Monthly or yearly. Yearly billing is cheaper, usually by 16 to 25 percent, but locks you in. Amplemarket and Common Room only sell yearly terms.
- Minimum seats. Apollo's Organization plan needs at least 3 seats, and Common Room's entry plan includes 5.
- Tax. Check whether VAT or sales tax is included. Apollo, for example, shows prices excluding taxes.
↳ Method
How we checked.
On 15 October 2026 we opened each vendor's own pricing page, switched between monthly and yearly billing and recorded every plan, price and limit. Where a vendor publishes its pricing data in another format, we checked the numbers against it too. The starting price is the lowest monthly price a vendor publishes, which is often the yearly-billing price. Where no price is published, we show a third-party estimate (Vendr, or Docket for Seamless.AI) and label it as one. Prices change often, so confirm on the vendor's page before you buy.
Frequently asked questions
Which sales tools have a free plan?
Unify, Apollo.io, Lusha, Clay, Seamless.AI, Leadfeeder and Artisan have a free plan as of 15 October 2026. The free plans are limited: Apollo's gives 75 credits per seat a month and Lusha's 40 credits a month.
Which sales tools do not publish their prices?
ZoomInfo, Cognism, Seamless.AI, Outreach, Salesloft, 6sense and Demandbase only quote on request. Ask for the total including seats, credits and the minimum term, not just the per-seat price.
How much does an AI SDR cost per month?
Among AI agents that run outreach, published prices start at $99 a month (Gojiberry). Artisan starts at $250 a month billed yearly, AiSDR at $250 month to month, and Valley at $149 to $199 per seat. 11x lists its Growth plan from $3,750 a month billed yearly.
Is yearly billing worth it?
It saved 16 to 25 percent on most plans we checked, but it locks you in for a year. Start monthly until the tool has proven itself, then switch if you stay.
Disclosure: Revexa builds Leo, an AI agent listed in the AI agents table. It is listed last in its category and described the same way as the others. Found an error? Mail hey@revexa.io and we will correct it.
Cite as: Revexa, "What sales tools cost in 2026", checked 15 October 2026, revexa.io.