8 best Clay alternatives in 2026, with prices

The best Clay alternative depends on what you used Clay for. For data and sequences in one tool, Apollo or Unify. For verified data without building a waterfall, Landbase. For contact lists you search and export yourself, with an API and MCP for agents, Dievio. For cheap email volume you run yourself, Instantly plus Apollo. For a team of reps who want an AI copilot, Amplemarket. For outreach done for you on buying signals, an agent such as Gojiberry or Leo. Clay itself is still the strongest data workshop, from $185 per month, but it needs a GTM engineer who builds and maintains the flows. Below: prices, honest verdicts and when to stay in Clay.

Honest disclosure first: Revexa builds Leo, so read with that in mind. That is why Leo is not placed first: the list runs from the tool closest to Clay, where you build the flows yourself, to the ones furthest from it, where an agent does the outreach. Facts about Clay and the other tools come from their own pricing pages, checked on 14 October 2026 (Dievio on 6 November 2026), or are marked as external figures where the site shows no price.

What Clay is good at

Clay describes itself as "infrastructure to get any data, run agentic workflows, and launch GTM plays". That holds up. If you can think a data flow, you can usually build it: enrichment from many sources, custom tables, AI columns, conditional steps and export to CRM and sequencing tools.

The pricing model per their site: a free tier with 500 actions and 100 data credits per month, Launch from $185 per month ($167 billed annually) and Growth from $495 per month ($446 billed annually). Since March 2026 two kinds of credits are counted, actions for the platform and data credits for the marketplace.

The market has spoken: Clay raised a $115 million Series D at a $7.1 billion valuation on 9 September 2026 and reports more than 17,000 customers (Yahoo Finance). Signal-driven prospecting is no longer a trend, it is the baseline. The deeper comparison lives in Clay vs AI SDR.

Why teams look for Clay alternatives

What Clay itself costs, with actions, data credits and rollover rules, is in Clay pricing 2026.

Nobody leaves Clay because it is bad. They leave because it assumes a company they are not.

• It needs a builder. Clay says it themselves: "GTM engineers build on Clay". If you have no GTM engineer or RevOps person, you become one, in the evenings. What the role actually involves is covered in the GTM engineering guide.
• Two credit meters. Actions and data credits are counted separately. Logical for someone building at volume, hard to predict for a small team running a couple of flows.
• You do the work. Clay delivers data and flows. Picking companies, writing, sending, replying and booking stay with you.
• The sending happens elsewhere. Clay pushes the result on to sequencing tools and the CRM. That means at least one more tool to connect, pay for and keep running.

The loss is quiet: $185 a month for a table nobody has time to open is not an investment, it is rent. The calendar decides, not the flow diagram.

8 Clay alternatives 2026

1. Unify. "Outbound agents for every rep" per their site. Unify is closest to Clay in spirit, but with sequences, LinkedIn and a click-to-call dialer built in, plus "Plays" triggered by intent signals. Prices per the pricing page: free tier up to 3 seats, Base $20 per seat per month, Pro $60 per seat per month with 2,400 credits, Business on quote. Check the credit economics against your volume before choosing. Suits sales teams with reps who want to run it themselves.

2. Apollo. Database plus sequences plus dialer in one, with a free tier. Per their site: a free plan, Basic from $49 per user per month, Professional per user, and a Custom plan on quote. Apollo is the easiest switch if your problem with Clay is that you only want a list and an email sequence. You still build the lists and write the sequences yourself. More in Apollo alternatives.

3. Landbase. Positions itself as "GTM infrastructure for the agentic era" and claims to replace Clay, ZoomInfo and Apollo. Pay per verified data point: $0.033 per verified email, 1,000 free credits that never expire, and a $499 per month plan. We could not verify sending from the platform, so count it as data and flows. Suits teams that want clean data without building a waterfall themselves.

4. Dievio. A self-serve web app for finding B2B contacts by role, company and location, with 20+ filters and a free count preview before you spend credits. Per their pricing page (checked 6 November 2026): 100 free one-time credits, one credit per returned lead, Starter $29.99 per month with 10,000 credits, Growth $79.99 per month with 50,000 and Enterprise $149.99 per month with 150,000. Lists export as CSV or JSON, an API with its own credit balance covers search and LinkedIn lookups, and an MCP connection lets Claude, ChatGPT or Codex run the same searches. There is no sending, so the list goes on to your outreach tool, and Dievio itself notes that an available email does not prove the mailbox is deliverable. Suits teams that only used Clay to build contact lists, or that want lookups inside an automated or agent workflow without building a waterfall.

5. Instantly plus Apollo. The classic DIY combo: data from Apollo's free tier or Basic, sending and warmup in Instantly Growth at $47 per month with 5,000 emails and 1,000 contacts. Cheapest on paper, but you own deliverability, list quality and all the copy. Email only, no LinkedIn. Smartlead from $39 per month fills the same role as Instantly.

6. Amplemarket. "Human + AI", with the AI agent Duo and sequences across email, LinkedIn and phone. The Startup plan costs $600 per month on an annual term per their site, Growth and Elite on quote. A mature option for teams with several reps who want copilot support rather than a fully separate agent.

7. Gojiberry. Y Combinator Spring 2026. Per their site (checked 14 October 2026) Gojiberry reads your website to work out your ICP, finds leads through LinkedIn signals such as competitor engagement, and reaches out on LinkedIn and email, fully automatic or with approval first. Pro costs $99 per month for 2 agents and up to 1,800 prospects. The closest match to Leo in both price and approach, built English-first for a global market.

8. Leo (Revexa), buying-signal agent. Our own product, so weigh it. Leo is a buying-signal agent, not a toolbox: he builds your ideal customer profile from your website, judges every company on business model and not just title, and finds buy-ready companies through buying signals such as who engages with your competitors' and influencers' LinkedIn posts, hiring and funding. Then he finds the right person and writes in your voice on LinkedIn and email. You approve every message by default. $99, €89 or 999 SEK per month with 2 LinkedIn profiles and 1 mailbox, 7 days free, no commitment. Wrong choice if you want to build custom data flows into the CRM. The full position is on /en/gtm.

Comparison table

When you should stay in Clay

Stay if any of this is true:

• You have a GTM engineer, RevOps or a Clay agency who runs the flows every week and enjoys it.
• You need custom data flows beyond outbound, for example enrichment straight into the CRM or scoring models.
• You run volumes where two credit meters actually come out cheaper than fixed plans.

Then nothing on this list beats Clay on flexibility. Many larger teams also run both: Clay for the data work, an agent like Leo for the actual outreach.

Start Leo for free

If you want meetings and not a build project, test in the right order: enter your website, connect LinkedIn, start Leo. Leo finds the first buy-ready companies and puts the drafts in front of you for approval. You evaluate on real replies, not on a feature list. Start Leo for free, 7 days, no commitment.

Head-to-head comparisons: Clay vs Apollo, Unify vs Clay, buying signal tools compared and what 30 sales tools cost.

Frequently asked questions

What is the best Clay alternative for small teams?

It depends on whether anyone on the team builds. With a builder, Apollo or Unify keep you in control at a lower price than Clay. Without one, an agent that does the outreach, such as Gojiberry or Leo (ours), removes the build work. Apollo is the simplest step down if you only want a list and a sequence.

Who are Clay's main competitors?

For data and enrichment: Apollo, Landbase, ZoomInfo and contact databases like Lusha, Cognism and Dievio. For signal-driven outbound: Unify and Amplemarket. For agents that do the outreach themselves: Gojiberry and Leo. Lusha, Cognism and Dievio sell contact data, not flows, so they replace one column in Clay rather than the workshop.

What is the best Clay alternative for outbound?

If outbound is all you use Clay for, an agent that sends is the shorter path: Gojiberry or Leo at $99 per month. If you want to keep building sequences yourself, Apollo or Unify combine data and sending in one tool.

Is there a free Clay alternative?

Yes. Apollo, Unify and Landbase have free tiers per their sites, Dievio gives 100 one-time credits, and Clay itself has a free tier with 500 actions per month. Leo is free for 7 days.

Does Leo replace Clay completely?

Only if the goal is booked meetings from outbound. If you want to build custom data flows into the CRM, Clay is the right category, and many teams run both.

What does Clay actually cost?

Per their site: a free tier, Launch from $185 per month ($167 billed annually) and Growth from $495 per month ($446 billed annually). The big line item is the GTM engineer's time, count it in.