Outreach: email and LinkedIn

Volumes, warmup, sequences and pace. How Leo sends without burning your domain or your LinkedIn account.

Leo reaches out on LinkedIn (the primary channel) and email, at a pace that protects your account and your domain.

LinkedIn

  • Leo can send connection requests and messages from your own account
  • The pace is human and stays within LinkedIn's limits
  • Connection requests are sent without a note by default, data shows higher acceptance
  • Max 2 LinkedIn accounts to start, more accounts give more volume

Email

  • Volume: each mailbox starts carefully at 20 emails per day and ramps to 40 once the address has warmed up
  • More mailboxes = more volume: Leo rotates between connected mailboxes so no single address gets burned
  • Times: weekdays during office hours
  • Sequence: a first message, then a few spaced follow-ups over the coming weeks. On a reply, stop or bounce the sequence stops immediately
  • Opt-out: every email ends with a simple stop line and carries a standard unsubscribe header. Anyone who opts out is never contacted again

The protection against burning your domain

The protection is built in and cannot be turned off:

  1. Careful ramp-up per mailbox
  2. Daily cap per address
  3. Stop on bounces
  4. A circuit breaker pauses the mailbox on repeated errors

Leo sends personal messages one at a time, never bulk.

Language

Outreach is written in the lead's language: a Swedish lead gets Swedish and a clearly foreign lead gets English. If Leo cannot tell where the lead is, it follows your target market, where Sweden and the Nordics give Swedish and otherwise English.

What does Leo write?

Every message starts from research on the company and the fresh buying signal. You set the voice in settings: greeting, tone, signature and your own instructions. Everything Leo sends is visible in the platform.