Best AI SDR tools 2026: 10 compared with real prices

The AI SDR tools of 2026 split into two camps: sales-led platforms on annual contracts and self-serve tools from double-digit monthly prices. 11x lists its Growth plan from $3,750 per month on a yearly contract, and Artisan's self-serve plans start at $250 per month billed yearly. AiSDR starts at $250 per month, Gojiberry at $99, Instantly at $47 and Clay at $167. Pick by budget, and by who should do the work.

Recognize the process? You google "AI SDR", open five tabs, and meet five variants of the same page: a glossy demo video, "Book a demo", no price. Three emails and two sales calls later you still do not know whether the tool costs like a lunch or like an employee. Meanwhile your competitors are already working their buy-ready accounts.

This page is the opposite. All ten tools on one map, prices where they are public, and an honest "not public" where they are not. One disclosure first: Revexa builds Leo, one of the products below. Read with that in mind, and check every fact against the vendors' own sites, that is where they come from. Prices were checked on 27 September 2026.

The AI SDR market on one map

High entry priceSelf-serve (start yourself) →← Sales-led (demo required)

ZoomInfo

11x

Artisan

Warmly

AiSDR

Clay

Apollo

Instantly

Gojiberry

Leo

The whole map in numbers

The enterprise camp: 11x, Artisan, AiSDR

11x sells "digital workers" led by the AI SDR Alice. Its pricing page lists Growth from $3,750 per month billed annually, with Pro and Enterprise quoted by sales; the same page's FAQ says Growth starts at $36,000 a year, which does not match. Buyers report a median of $65,100 a year (Vendr, checked 15 October 2026). The category also carries baggage: in March 2025 TechCrunch reported that 11x listed customer logos it did not have.

Artisan sells the AI BDR Ava, running outbound from lead data to booked meeting. With Ava 2.0 in May 2026 Artisan opened a self-serve signup, with approval gates wherever you want them. Its pricing page has a free plan with 300 credits a month and self-serve plans from $250 per month billed annually ($280 monthly) for about 500 leads contacted a month; larger tiers are quoted (checked 15 October 2026).

AiSDR is the most open with the numbers: Solo at $250 per month with no lock-in, Explore at $900 per month billed quarterly, Scale at $2,500.

The data platforms: ZoomInfo and Warmly

ZoomInfo is not an AI SDR. It is a GTM data platform with an intelligence layer, and the contracts look like it: not publicly priced, averaging around $33,500 per year according to Vendr's marketplace data on actual purchases. Warmly de-anonymizes your website visitors and starts at $10,000 per year on its public pricing page. HubSpot acquired Warmly on 30 June 2026, so expect it to move closer to the HubSpot suite.

The decisive question for both: who acts on the data? These platforms point, they do not chase. If no one on your team has time to work the lists, you are buying a map without a car.

The self-serve camp: Clay, Apollo, Instantly

Clay is the workshop. Unbeatable flexibility, a free tier, Launch from $167 per month billed annually ($185 month to month). Clay raised $115 million at a $7.1 billion valuation in September 2026 and reports 17,000+ customers (Yahoo Finance). The requirement is a GTM engineer who builds and maintains the flows, because Clay does nothing by itself.

Apollo is the database with sequences on top. Free to start, then DIY all the way: you pick leads, write templates, run campaigns, read the replies. Instantly is pure sending infrastructure for cold email at volume, from $47 per month, where targeting and copy are your job.

What the camp shares: a low threshold in, but the tool only sends. The thinking, the research and the follow-up are still your evenings.

Signal-first at a self-serve price: Gojiberry and Leo

Here the agent does the work, without the enterprise gate. Gojiberry, a Y Combinator company, reads your website to understand what you sell, finds warm leads on LinkedIn signals like competitor engagement, job changes and funding, and reaches out on LinkedIn and email, fully automatic or with approval first. $99 per month for two agents on its own site.

Leo is not built as an AI SDR that sends at volume. He is a buying-signal agent. Leo builds your ideal customer profile from your website and judges each company on its business model, not just a job title. He watches who engages with your competitors' and influencers' posts on LinkedIn, plus hiring and funding, finds the right person and writes in your voice on LinkedIn and email. You approve every message by default. $99 per month with 2 LinkedIn profiles and 1 mailbox, 7 days free, no lock-in.

How to choose in 30 seconds

1. Enterprise budget and a procurement process? 11x, Artisan or AiSDR
2. A sales team that needs data, not an agent? The ZoomInfo class or Apollo
3. A GTM engineer who wants to build? Clay
4. Volume email and your own copy? Instantly
5. A small team that wants buy-ready companies found for it, without a build? Gojiberry or Leo. Compare how each judges fit and whether you want to read every message before it goes out

And the most expensive option is not in any table: waiting. Buying signals at your dream customers fire every week, and the companies that act on them first are the ones that get the meeting.

Go deeper: 11x vs Artisan vs AiSDR, 11x alternatives, AI SDRs that let you approve every message, Salesforce Agentforce Hunter for small teams and what 30 sales tools cost.

Frequently asked questions

What is the best AI SDR tool in 2026?

It depends on budget and staffing. With an enterprise budget and annual contracts, 11x, Artisan or AiSDR. With a GTM engineer, Clay. For a small team that wants buy-ready companies found and messages drafted without a build, a self-serve signal agent like Gojiberry or Leo at $99 per month.

Why don't ZoomInfo and 11x publish all their prices?

Sales-led pricing is tailored per customer. That means a demo, a quote and a negotiation before you know the cost, and the company next door may pay a different price than you. 11x publishes only its entry Growth plan, from $3,750 per month billed annually; ZoomInfo and 11x's larger plans are quoted, and only a quote gives you the real number.

11x vs AiSDR: what is the difference?

11x is sales-led with a yearly contract; Growth starts at $3,750 per month billed annually. AiSDR publishes its plans: Solo at $250 per month with no lock-in, Explore at $900 billed quarterly and Scale at $2,500. Both are AI SDRs that write and send for you. AiSDR lets you test on a single month; 11x requires a sales process first.

Can Artisan replace both ZoomInfo and Clay?

Partly. Artisan bundles lead data and outbound in one product, so a small team can skip a separate data tool. It does not replace Clay's custom data flows or ZoomInfo's depth for enterprise sales teams. If you need flexible enrichment into the CRM, you still need a workshop like Clay.

Which agentic sales tools suit early-stage companies?

Self-serve tools with monthly billing: AiSDR Solo from $250, Gojiberry and Leo at $99, and Clay's free tier if someone on the team builds. Avoid annual contracts before you have seen replies from your own market. A week of real drafts tells you more than a demo.

Isn't Apollo or Instantly enough?

If you have the hours, yes. The tools are good at sending. But lead selection, research, copy and follow-up are still manual work, and that is where the time goes. You buy an agent when hours are scarcer than budget.