Apollo vs ZoomInfo 2026: price, data and who should pick which

For a small team, Apollo is usually the better start: it has a free plan, publishes its prices ($49 per seat a month billed annually, $65 monthly) and puts contact data, email sequences and a US dialer in one seat. ZoomInfo publishes no prices, bills paid plans annually under terms that say "The Agreement is not cancellable", and Vendr's median buyer pays $33,500 a year. ZoomInfo fits larger teams that call heavily into North America, use intent data and can commit to that contract.

Checked on 15 October 2026 against each vendor's own pages. Prices are US dollar list prices excluding tax.

Revexa builds Leo, an AI agent in the same market, so read with that in mind. This comparison is about the two tools in the title.

Apollo vs ZoomInfo at a glance

Sources: Apollo pricing, Apollo data, Apollo terms, ZoomInfo pricing, ZoomInfo data, ZoomInfo license terms, ZoomInfo billing portal, Vendr.

What a small team actually pays

Every plan and credit rule is in Apollo pricing and ZoomInfo pricing, and 30 tools are compared in our pricing research. Our estimates at list price, before tax:

• Three sellers on Apollo pay $1,764 a year on Basic billed annually ($2,340 month to month), or $2,844 on Professional ($3,564). Basic's pooled 7,500 credits a month cover up to 937 phone numbers or 7,500 verified emails.
• ZoomInfo has no list price. Vendr's data from 1,577 purchases runs from $7,240 to $156,042 a year (last updated February 2026), so even the low end is about 2.5 times three Apollo Professional seats billed annually.
• ZoomInfo without a contract. GTM AI, ZoomInfo's API and MCP access for AI tools, starts with 1,000 free data credits and then charges $0.45 to $0.25 per record as you go. Mobile phone data needs an enterprise plan.

Data quality: what each vendor claims, and what nobody has tested

• Apollo says its data has "98% email accuracy" across 240M+ contacts. Its data page does not say how that was measured, and it gives no phone accuracy figure and no counts per country.
• ZoomInfo lists a "96%" email deliverability rate, "87%" mobile number accuracy and 135M+ direct dials, without describing the measurement on that page. Its own pages also disagree on size: the data page says 300M+ verified emails and 122M+ companies, its Apollo comparison page 200M+ and 100M.
• Outside North America, ZoomInfo lists 66M+ contacts and 18.5M+ mobile numbers in Europe, against 157.8M+ and 77.7M+ in North America. Apollo gives no regional split.
• Independent tests. We found none. Every head-to-head accuracy test we found was run by a company with a stake in the result, such as a seller of competing data or email verification, or an existing customer of one of the two; Cleanlist, for example, discloses that it "competes with both Apollo and ZoomInfo". Outdated figures also circulate, such as "over 275 million" Apollo contacts and a Basic plan "from $59/month/user" on one ranking page.

To test, run 20 people you can check, such as recent customers, through both trials and count correct emails and numbers. Apollo's trial allows up to 20 phone numbers.

When to pick Apollo

• You start small or month to month. The free plan has no time limit, Basic costs $65 per seat billed monthly, and cancellations take effect at the end of the current term.
• You want outreach in the same seat. Sequences, a US dialer at 1 credit per 30 seconds of a connected call, call recording and deal management are in the plan.
• You need many contacts per dollar. Basic includes 2,500 credits per seat a month, pooled across the team.
• You are an early startup. Startups with fewer than 20 employees that are affiliated with an Apollo partner can get 50% off Basic or Professional for a year, for up to 5 seats.

When to pick ZoomInfo

• You call into North America at volume. ZoomInfo publishes 135M+ direct dials and 77.7M+ North American mobile numbers; Apollo's data page gives no phone counts.
• You need intent and account intelligence. ZoomInfo lists 4,500+ intent topics, company hierarchies, funding and M&A signals, and website visitor identification (person-level in the US only).
• You have RevOps and a budget. Expect an annual contract, a seat minimum and a credit volume negotiated with sales. ZoomInfo's own pricing guide suggests starting on Lite to measure your usage first.
• You build agents or enrichment pipelines. GTM AI sells the data through API, MCP and a command line tool with "no contract, no seat fees".

When neither fits

• Most of your buyers are in Europe or the Nordics. ZoomInfo's European contact count is about 42% of its North American one (our calculation), and Apollo publishes no country figures. Lusha, for example, publishes counts per country, with 3.1M+ contacts in Sweden; more options are compared in Apollo alternatives.
• You only need phone numbers for a short list. Lusha's Starter plan costs $49.90 a month, or $37.45 billed yearly, for 400 credits a month at 5 credits per phone number.
• Your team lives in Salesforce. Both are flagship data partners for Hunter, Salesforce's outbound agent, which can use their data without a separate subscription. Hunter is in pilot, with general availability planned for November 2026; see Salesforce Hunter.
• Nobody has time to work a list. An agent such as Leo by Revexa watches buying signals such as hiring, funding and new leaders in the buyer role, writes LinkedIn and email messages in your voice, and by default you approve each draft before it is sent; $99 a month in the US, €89 in Europe, 999 SEK in Sweden, excluding VAT, 7 days free. Wrong choice if you want a database to export lists from, phone numbers or a dialer: Leo has none of them.

GDPR and where the data is

• Apollo says the personal data it processes "is hosted in the United States", with EU and UK transfers under Standard Contractual Clauses and certification under the EU-US Data Privacy Framework. It relies on its own and its customers' legitimate interests, and part of its data comes from a "Data Contributor Network" of customers using features such as Email Finder. If a person asks Apollo to delete them, records you already pulled stay your responsibility as "an independent controller".
• ZoomInfo says personal data "may be transferred to, and stored and processed in, the United States", relying primarily on Standard Contractual Clauses plus the Data Privacy Framework, and lists its hosting providers (AWS, Google, Snowflake) in the USA. It relies on legitimate interests and names VeraSafe as its EU representative. Its person-level visitor identification is US only: "GDPR markets are not in scope".
• Phone screening. Apollo checks numbers against do-not-call lists in the US, the UK, Germany, Canada, Australia and New Zealand, and still charges credits for numbers on those lists.
• Your own outreach needs your own lawful basis, usually legitimate interest under GDPR art. 6.1 f, and Germany's UWG §7 requires prior consent for advertising email. This is not legal advice.

Common questions

Is Apollo or ZoomInfo better for a small team?

Apollo, for most small teams: it has a free plan, monthly billing from $65 per seat, and sequences and a US dialer included. ZoomInfo makes more sense for teams that call heavily into North America and can commit to an annual contract; Vendr's median ZoomInfo buyer pays $33,500 a year.

How much does ZoomInfo cost compared with Apollo?

Apollo lists $49 to $119 per seat a month billed annually, or $65 to $99 monthly. ZoomInfo publishes no prices; Vendr puts the median at $33,500 a year, with a range of $7,240 to $156,042 across 1,577 purchases (February 2026).

Can I cancel Apollo or ZoomInfo mid-contract?

Apollo's monthly plans cancel at the end of the month, while annual plans run for 12 months and fees are non-refundable. ZoomInfo's terms say "The Agreement is not cancellable", and you must switch off auto-renewal at least 60 days before the renewal date.

Does ZoomInfo or Apollo have better phone numbers?

No independent test settles it. ZoomInfo claims 87% mobile number accuracy and 135M+ direct dials; Apollo's data page gives no phone accuracy figure, and Apollo charges 8 credits per number. Test both on contacts you can check.

Do Apollo or ZoomInfo keep data in the EU?

Neither says so. Apollo says its data is hosted in the United States, and ZoomInfo says data may be stored and processed there. Both rely on Standard Contractual Clauses and the EU-US Data Privacy Framework for transfers.