Best B2B data providers 2026: 12 compared by price
2026-10-20 · updated 2026-10-20 · 10 min read · Adam Axelsson, founder of Revexa
The B2B data providers that publish prices start at $33 a month billed annually (RocketReach, emails only), $37.45 (Lusha) and $49 per seat (Apollo); ZoomInfo, Cognism and Seamless.AI quote on request, and Vendr's buyer data puts ZoomInfo's median contract at $33,500 a year. Choose by where your buyers are and whether you call them: Cognism lists do-not-call registries in 16 countries and generally keeps data in the EEA, Apollo screens six countries and hosts in the US, and Lusha screens only the UK and US, on its Scale plan. For Nordic company data, Vainu builds on national business registers; for your own product, People Data Labs sells an API from $940 a year or $98 a month; and Clay pulls from 150+ providers instead of holding one database.
Checked on 20 October 2026 against each vendor's own pages, with prices as a buyer in the US sees them; where Europe is shown a different price, both are given. Revexa builds Leo, a buying-signal agent that is not a data provider and is not part of this comparison. Providers are ordered by starting price, lowest first: the lowest published monthly price for the cheapest paid plan that includes contact data, billed annually where offered, in US dollars (Vainu's euro price converted at the ECB reference rate of 19 October 2026, $1.1225 per euro). Providers without a public price come last, alphabetically.
Four kinds of B2B data provider
- Contact databases sell emails and phone numbers for named people, with company data attached: ZoomInfo, Apollo, Cognism, Lusha, RocketReach, UpLead, Seamless.AI and Kaspr.
- Company and register data starts from the company. Vainu builds records from national business registers in Finland, Sweden, Norway and Denmark; Leadfeeder (called Dealfront until 24 March 2026) adds a database of 60M+ companies to website visitor identification.
- Raw data APIs feed your own product or pipeline: People Data Labs sells person and company records by the record.
- Aggregators hold no single database: Clay queries "150+ providers" and runs "multi-provider waterfalls", trying one source after another until one returns a result.
12 B2B data providers compared by price
| Provider | Starting price (US) | Free option | Coverage (vendor's own figures) | Phone numbers |
|---|---|---|---|---|
| RocketReach | $33/month billed annually ($399 a year), emails only; shown as $19 in Sweden | 5 lookups | 700 million professionals, 60 million companies | From Pro: $75/month billed annually ($52 in Sweden) |
| Lusha | $37.45/month billed yearly, $49.90 monthly | 40 credits a month | 103.1M+ contacts in Europe, 3.1M+ in Sweden; no Italian contact data | 5 credits per number |
| Apollo | $49 per seat/month billed annually, $65 monthly | 75 credits a month | 240M contacts, 30M companies | 8 credits per number |
| Kaspr | $65 per user/month in dollars (€59 in euros, which the page shows by default, also in the US), billed monthly | 15 B2B email and 5 phone credits a month | "200 million +" European B2B contacts | 100 phone credits a month on Starter |
| UpLead | $74/month billed annually (2,040 credits a year), $99 monthly for 170 | 7-day trial, 5 credits | Not published on the pages we checked | One credit unlocks a contact's email and mobile direct dial |
| People Data Labs | $940 a year billed annually (about $78 a month), $98 monthly (Pro, from 350 records a month) | 100 credits a month, contact data hidden | Not published on the pages we checked | Included on Pro |
| Clay | $167/month billed annually, $185 monthly (Launch: 30,000 data credits a year) | Free plan with 1,200 data credits a year | Draws on "150+ providers" | From Launch; not on the Free plan |
| Vainu | From €250/month billed annually (Reach), about $281; one country database per licence | None listed; price confirmed on a demo call | National registers in Finland, Sweden, Norway and Denmark | Not stated |
| Leadfeeder (formerly Dealfront) | Activate from $369/month billed annually; Discover from $79 has no contacts | Lite: last 100 companies a month on your site | 60M+ companies | "Verified emails and phones" on Activate |
| Cognism | Not published; its blog gives Standard "starting at $12,750" and Pro "starting at $17,000", 5 seats each | Free data sample | No total published | Pro adds "on-demand mobile verification" |
| Seamless.AI | Not published; the pricing page is a sales form | Free credits for new users | 1.6B+ verified business emails, 448M+ phone numbers | Yes |
| ZoomInfo | Not published; Vendr median $33,500 a year | ZoomInfo Lite, free | 500M+ contacts, 100M+ companies | 135M+ verified phone numbers, per ZoomInfo |
Credits set the real price. An UpLead contact costs about 44 cents on the annual plan and 58 cents monthly, and a People Data Labs record 28 cents on Pro monthly or about 22 cents billed annually (our calculations from list prices). Clay's CRM sync needs Growth at $446 a month billed annually ($495 monthly). Vendr's ZoomInfo median comes from 1,577 purchases, ranging from $7,240 to $156,042 (February 2026). Plan details: ZoomInfo, Apollo, UpLead and Seamless.AI pricing.
Phones, do-not-call lists and GDPR
If your team calls, screening matters. Lusha's own documentation warns that "Calling a number registered on a DNC table may result in significant fines", and the providers check very different lists.
| Provider | Do-not-call screening | GDPR and hosting |
|---|---|---|
| RocketReach | Not mentioned on its pricing or privacy pages | Legitimate interests; based in the US and collects data "directly in the U.S." |
| Lusha | UK and US tables, "on Scale plans only"; its API flags Do Not Call numbers, refreshed weekly | Legitimate interest; data stored on AWS in the US |
| Apollo | US, Germany, Canada, Australia, New Zealand and UK; credits are still charged for numbers on a DNC list | Legitimate interests; hosted in the US |
| Kaspr | Not mentioned on the pages we checked | Legitimate interest; processing in the UK, EU or EEA "as far as possible" |
| UpLead | Not mentioned in its privacy policy | Legitimate interests; California company with servers in the US |
| People Data Labs | Not mentioned in its privacy policy | Publishes a GDPR Article 14 notice; headquartered in the US |
| Clay | "opt out and DNC support", no country list | Lists GDPR, CCPA and SOC 2 Type 2; services hosted in the US; DPA on request |
| Vainu | Not mentioned on the pages we checked | Data from public registers; AWS and MongoDB in Ireland |
| Leadfeeder | Checks "public do-not-call (DNC) lists in many countries", unnamed | Hosts its data on AWS in Ireland |
| Cognism | 16 countries in its help center, Sweden, Norway and Finland included; its compliance page says "15 major Do Not Call and TPS lists" | Notifies contacts "within GDPR timeframes"; "generally" keeps data in the EEA |
| Seamless.AI | Not mentioned on the pages we checked | May store data "in the United States or in any other country"; SCCs for transfers |
| ZoomInfo | A "Do Not Call" toggle in all subscriptions, no country list | Records a "Notice provided date"; may store data in the US "or any other country" |
Whichever vendor you buy from, you are responsible for your own use. Under GDPR Article 14, people whose data you got from a vendor must be told, "at the latest at the time of the first communication" (EUR-Lex); Cognism and Kaspr notify contacts themselves, which helps but doesn't replace your own notice (our judgement). This is not legal advice. For the European comparison in depth, see Cognism vs ZoomInfo and Lusha vs ZoomInfo.
Best for and wrong choice if
- RocketReach. Best for emails at a low annual price. Wrong choice if you call: phones start on Pro, and its pages don't mention screening.
- Lusha. Best for small teams that want published prices and coverage by country. Wrong choice if you call Europe at volume or sell into Italy.
- Apollo. Best for data and sequences in one tool, per seat. Wrong choice if you need EU hosting or screening beyond six countries.
- Kaspr. Best for European contacts per user, billed monthly. Wrong choice if you need do-not-call screening.
- UpLead. Best for paying per contact, with email and mobile in one credit. Wrong choice if you need European coverage figures before you buy.
- People Data Labs. Best for developers building enrichment into a product. Wrong choice if you want a point-and-click prospecting tool.
- Clay. Best for RevOps teams combining many sources in one workflow. Wrong choice if you want one vendor answerable for the data (our judgement).
- Vainu. Best for Nordic company data from official registers. Wrong choice if you sell across many countries: each licence includes one country database.
- Leadfeeder. Best for joining website visitor data with contacts, hosted in Ireland. Wrong choice if you only need a contact list: contacts start at $369 a month.
- Cognism. Best for calling into Europe with wide do-not-call screening. Wrong choice for a team of one or two: packages include 5 seats.
- Seamless.AI. Best for teams that want a very large email and phone database. Wrong choice if you need a published price or data kept in Europe.
- ZoomInfo. Best for large teams that want contacts plus add-ons such as Streaming Intent from one vendor. Wrong choice if your budget is far below $33,500 a year.
US or European data: what the vendors publish
We found no independent test that compares these databases country by country, so every figure here is the vendor's own. Worldwide totals are large everywhere: ZoomInfo 500M+ contacts, RocketReach 700 million professionals, Apollo 240M contacts. Europe is where they differ. Lusha publishes 103.1M+ contacts in Europe, including 23.3M+ in the UK, 10M+ in Germany and 3.1M+ in Sweden, and says Italian contact data is not available; Kaspr claims 200 million+ European contacts; and Vainu builds from registers such as Bolagsverket in Sweden, with a research team that reviews decision-makers in Finland and Sweden "on roughly a six-month cycle". Totals say little about your segment: test a sample of your own target accounts before you sign (our suggestion).
When you need buying signals, not a bigger list
A bigger database doesn't tell you which companies are ready to buy. Leo by Revexa watches public buying signals (hiring, funding, new executives, engagement with competitors' LinkedIn posts), finds the right person and drafts a LinkedIn message or email in your voice; in the default review mode you approve every draft before it is sent. It costs $99 a month (€89 in Europe, 999 SEK in Sweden), excluding VAT, with 7 days free. Wrong choice if you need records to export: it is not a database. Revexa also publishes free signal data, such as companies hiring salespeople and the week's funding rounds, on its buying signals page.
Related: Best email finder tools 2026.
Common questions
What is the best B2B data provider?
It depends on where your buyers are and how you reach them. Among providers with public prices, RocketReach ($33 a month billed annually, emails only), Lusha ($37.45) and Apollo ($49 per seat) are the cheapest starts. For calling into Europe, Cognism lists do-not-call screening in 16 countries; for Nordic company data, Vainu builds on national registers.
How much does ZoomInfo cost?
ZoomInfo publishes no prices. Vendr's data from 1,577 purchases puts the median at $33,500 a year, with contracts from $7,240 to $156,042 (February 2026). ZoomInfo Lite is free.
Which B2B data providers check do-not-call lists?
Cognism (16 countries in its help center), Apollo (US, UK, Germany, Canada, Australia and New Zealand), Lusha (UK and US, Scale plans only), Leadfeeder ("many countries", unnamed) and ZoomInfo (a Do Not Call toggle, no country list). Clay mentions "DNC support" without a list. RocketReach, Kaspr, UpLead, People Data Labs, Vainu and Seamless.AI don't mention screening on the pages we checked.
Which B2B data providers keep data in Europe?
On their own pages, Cognism "generally" keeps data in the EEA, Leadfeeder and Vainu host on AWS in Ireland, and Kaspr processes data in the UK, EU or EEA "as far as possible"; Apollo, Lusha, UpLead and Clay host or store data in the US. Hosting doesn't replace your own legal basis or the Article 14 notice. This is not legal advice.