11x pricing 2026: what Alice and Julian really cost

11x publishes one price: Alice, its outbound AI SDR, starts at $3,750 a month on the Growth plan, billed annually, for up to 5 users and 2,000 new prospects a month. That is $45,000 a year, although the FAQ on the same page says "11x starts at $36,000 per year". Pro and Enterprise are custom-priced. Julian, the inbound agent, starts at $2,417 a month for chat or $5,333 for voice, and Vendr's median 11x contract is $65,100 a year. No trial is published, annual contracts are the default and fees are non-refundable.

Checked on 15 October 2026 against 11x's pricing pages, documentation and terms. Prices are in US dollars, excluding tax. Revexa builds Leo, one of the alternatives below.

11x plans and prices

Alice (outbound)

Julian (inbound)

Sources: Alice pricing and Julian pricing, 15 October 2026; Julian's Growth prices are also billed annually. "We charge per lead, not per send", so Alice costs the same whether a sequence has three touchpoints or thirty. API access is included on every Julian plan but is "an Enterprise capability" on Alice (pricing overview).

$36,000 or $45,000?

The Growth card says "Starting at $3,750 / mo" and "Billed Annually", which comes to $45,000 a year. The FAQ further down says "11x starts at $36,000 per year on the Growth plan", which is $3,000 a month. The page doesn't explain the gap, so ask for the yearly total in writing before you sign. Per new prospect, Growth works out at $1.50 to $1.88 (our calculation).

What 11x really costs: three examples

Our estimates, at list price.

Alice Growth alone. $36,000 to $45,000 a year for up to 2,000 new prospects a month. Volume above the allowance is negotiated: 11x tells customers to "Discuss expected overage with your 11x representative before it happens".

Alice plus Julian. Alice Growth and Julian chat cost $6,167 a month, or $74,004 a year. With Julian voice instead of chat, the total is $9,083 a month, or $108,996 a year.

A team selling across Europe. Growth has no multi-language outreach, so selling in several languages means Pro, and a custom DPA means Enterprise. Both are quoted, and 11x notes that "a single security requirement can put you on Enterprise regardless of volume" (billing FAQ).

Hidden costs and terms

• No trial. "There's no published self-serve free trial", 11x says; the entry point is a demo where volume and tier are scoped.
• Annual by default. "Annual is the default", and Pro and Enterprise offer two- and three-year terms with discount tiers. Non-renewal needs "30 days written notice", and "Increases at renewal are capped", at a level 11x doesn't publish.
• No refunds. The terms, last updated June 2026, say "payment obligations are non-cancelable and non-pro-ratable for partial months, and fees paid are non-refundable". Access runs on prepaid credits, "All Credits purchases are non-refundable", and the service stops "when Customer's Credits balance is zero" until more are bought.
• Late payment. Access can be suspended 5 days after a missed due date, and overdue amounts accrue 1% interest a month.
• What's bundled. Mailboxes, warmup, CRM sync and onboarding are included; "You only need to bring your own CRM license", plus a telephony provider if Julian uses SIP.

Third-party price data

• Vendr. Vendr puts the median 11x contract at $65,100 a year, with a low of $38,250 and a high of $83,100 (checked 15 October 2026; the page shows no sample size or update date). The median is 1.4 to 1.8 times Growth's list price (our calculation), so expect quotes above Growth.
• Trustpilot. Trustpilot showed 4.3 from 38 reviews on 15 October 2026. A one-star review from 8 May 2026 says a pilot turned into a demand for "a full annual commitment", and a two-star review from 24 March 2026 describes spending $9,000 with no meeting requests from 9,000 messages.

Cheaper alternatives

Ordered by starting price: the lowest monthly US dollar price listed for the cheapest paid plan, whatever the billing term. Free plans don't count, and ties are alphabetical. AiSDR has no monthly fee, so it is placed by its lowest daily pace: 5 people a day at $1.50 is about $225 a month if it runs every day (our estimate, from AiSDR's plain-text pricing). Prices checked on 15 October 2026.

• Unify. $20 per seat a month billed monthly, with AI copywriting and sequences; Free covers up to 3 seats (pricing). Right if your reps run outreach themselves; wrong if you need signal-triggered automations or two-way CRM sync, which sit on the custom, annually billed Business plan.
• Gojiberry. Pro costs $99 a month for 2 AI agents and up to 1,800 prospects contacted a month by email and social channels, with a free trial (Gojiberry). Right if your buyers are active on LinkedIn; wrong if you need phone, SMS or an inbound agent.
• Leo by Revexa (ours). $99 a month in the US, €89 in Europe and 999 SEK in Sweden, excluding VAT, with 7 days free and no lock-in (pricing). Right if you want buying signals turned into LinkedIn and email drafts you approve, on a monthly plan; wrong if you need calls, SMS, WhatsApp or an AI voice agent.
• AiSDR. "$1.50 / person prospected", charged daily, with no monthly fee; team plans for 1,000+ people a month are priced through sales (pricing). Right if you want to stop on any day; wrong if you need Salesforce sync, which is on team plans only.
• Artisan. Intern costs $250 a month billed annually or $280 monthly, with 10K credits for about 500 leads contacted; there is a free plan and a 30-day trial without a card (pricing, Startups tab). Right for email outreach plus an optional human power dialer ($67 per seat a month); wrong if you want sending infrastructure included, since mailboxes and phone numbers are billed separately.
• Reply.io (Jason AI). AI SDR Starter costs $500 a month billed annually or $800 monthly, for 1,000 active contacts and unlimited users (pricing, AI SDR tab). Right if you want multichannel AI sequences on a monthly plan; wrong for volume, since 2,000 active contacts cost $800 a month even billed annually.

More: what 30 sales tools cost, 11x alternatives, 11x vs Artisan vs AiSDR and AI SDR pricing.

11x in Europe: GDPR and where the data is

• Company. 11X AI, Inc. is based in San Francisco with an office in London.
• Location. "Data resides in AWS facilities. Region-pinning options are not published, so raise EU-only residency during procurement" (data and privacy FAQ).
• Contracts. 11x "maintains DPAs for EU-based customers", but "custom DPAs are an Enterprise capability" (regional compliance). It holds SOC 2 Type II and CASA Tier 3.
• Calls and texts. The autodial terms require "prior express written consent" before regulated calls and texts, and the customer carries the liability. Email is a separate question: in the EU you need a lawful basis, usually legitimate interest under GDPR art. 6.1 f, and Germany's UWG §7 requires prior consent for advertising email. This is not legal advice.

Common questions

How much does 11x cost per year?

Alice Growth is listed at $3,750 a month billed annually, $45,000 a year, though 11x's FAQ says $36,000. Pro and Enterprise are quoted, and Vendr's median contract is $65,100 a year.

Does 11x have a free trial?

No. 11x publishes no self-serve trial; the entry point is a demo where volume and tier are scoped.

Can I pay for 11x monthly?

Not on published terms. Growth is billed annually, annual is the default for every plan, and fees are non-refundable.

What does Julian cost?

Julian Growth starts at $2,417 a month for chat or $5,333 for voice, billed annually, priced separately from Alice.