Pipedrive pricing 2026: plans, add-ons and real team costs

Pipedrive has four plans, priced per seat: Lite at $14 a month billed annually ($24 billed monthly), Growth at $39 ($49), Premium at $59 ($79) and Ultimate at $79 ($99), excluding tax, and buyers in the EU pay the same figures in euros. A team of 3 on Growth pays $1,404 a year billed annually and a team of 10 pays $4,680, before add-ons (our calculation). The costs to watch are the add-ons (LeadBooster, Smart Docs and Projects are included only on Premium and Ultimate, while Campaigns and Web Visitors cost extra on every plan), seats you pay for even when nobody uses them, and fees that are non-refundable.

Checked on 20 October 2026 against Pipedrive's pricing page (seen from a US server and from Sweden), its knowledge base and its terms of service. Prices are per seat a month and exclude tax. Revexa builds Leo, a buying-signal agent that connects to Pipedrive; it is not a CRM and is mentioned once below.

Pipedrive plans and prices

Source: pipedrive.com/en/pricing, 20 October 2026. The US view shows the annual prices; the monthly prices come from the page's own price data, and the monthly view from Sweden reads "Lite: €24, Growth: €49, Premium: €79, Ultimate: €99". There is no free plan, only a "Free 14-day trial. No credit card required." Annual billing saves 42% on Lite and 20 to 25% on the other plans (our calculation). Pipedrive Nova, which writes pre-call briefs, records and transcribes calls and drafts CRM updates, "is included in all plans, at no additional cost" (Nova).

Limits that decide the plan

Leads and deals stop at 300,000 per company on every plan. From Growth you can buy top-ups instead of upgrading: 50 more automations, 50 more reports, 25,000 more leads and deals or 250,000 more API tokens. Enrichment and Prospector credits and extra teams and permission sets are top-ups from Premium. Pipedrive doesn't list top-up prices on the pricing page; they "vary depending on your billing frequency" and appear when you select one (pricing in Pipedrive, top-ups).

Pipedrive add-ons and what they cost

Sources: pricing page and its price data (the source of the $39 and $16 monthly prices; the cards show only "from" prices), Smart Docs signatures, LeadBooster, Web Visitors, Projects billing and Campaigns billing, 20 October 2026. From Sweden the add-ons show the same figures in euros. "Add-ons are billed according to the billing cycle of your selected plan."

Three details the "from" prices hide. Campaigns is priced by list size and gets cheaper per contact as the list grows; for 5,000 contacts on the Standard tier, Pipedrive's price data works out to about $30 to $42 a month depending on how its tiers stack (our calculation), so check the calculator on the pricing page before you budget. Its Premium tier adds two insight features, comparative insights and a "campaign type" insights filter (tiers), and buying Campaigns after the trial requires a mandatory account review. Unused Prospector credits "expire at the end of your monthly credit allowance period" (billing).

What Pipedrive really costs for 3 and 10 sellers

Our calculation at list price, excluding tax. The table covers seats only; the examples below add the add-ons.

A team of 3 that wants web forms and contracts. Growth plus LeadBooster and Smart Docs costs from $1,404 + $390 + $390 = $2,184 a year billed annually, with Smart Docs at its "from" price of $32.50 a month (the lower tier, 30 signature requests a month). Premium costs $2,124 and includes both, plus Projects. Premium costs $240 more per seat a year than Growth, while the two add-ons cost at least $780 a year per company, so up to 3 seats Premium is the cheaper way to get both.

A team of 10 with lead capture. Growth with LeadBooster costs $4,680 + $390 = $5,070 a year billed annually, or $6,348 month to month. The same team on Premium pays $7,080 a year, so Premium only pays off here if you need its scoring, team inbox, permission sets or phone support. Adding Campaigns for a newsletter raises both totals by the same amount, which depends on list size.

A founder alone. Lite costs $168 a year, but it has no email sync, automations or sequences. One Growth seat costs $468 a year billed annually, which also clears the $400 threshold above which Pipedrive says "implementation is free".

Hidden costs and terms

• Empty seats cost money. "Fees accrue upon the purchase of a Seat regardless of whether a User has been assigned to that Seat" (terms, current as of 16 September 2026). A removed seat leaves your bill "at the beginning of the next billing cycle" (seats).
• One plan for everyone. "All the seats added to your account will be on the plan that is already being billed", so one person who needs Premium moves the whole team.
• Automatic renewal. Annual subscriptions renew for another year and monthly ones for another month. Cancelling takes effect at the end of the current term, and seat reductions must be made before the renewal date.
• No refunds when you cancel. "All Fees are non-refundable", and "under no circumstances will a cancellation result in a refund of Fees paid". The only refunds the terms describe are pro rata ones when Pipedrive itself ends the contract.
• Price changes. Pipedrive may change fees "upon at least one month's prior notice", taking effect at your next renewal.
• Upgrades now, downgrades later. An upgrade applies at once and is charged pro rata; a downgrade waits for the renewal date.

Cheaper alternatives

Ordered by starting price: the lowest monthly US dollar list price for the cheapest paid plan billed annually, as shown to a US visitor. Limited-time offers and free plans don't count. Each tool is cheaper than Pipedrive for one specific job. Prices checked on 20 October 2026.

• Close. Solo costs $9 per user a month billed annually or $19 monthly, "Limited to 1 user" and 10,000 leads; Essentials costs $35 ($49 monthly). Calling, email and SMS are built in, and calls are billed by usage (pricing). Right if you sell by phone and email from one screen; wrong if you need automated sequences, since workflows start on Growth at $99 per user billed annually.
• Zoho CRM. Free for up to 3 users. Standard costs $14 per user a month billed annually or $20 monthly in the US (€14 billed annually in Europe), with mass email, built-in calling, multiple pipelines, web forms, forecasting and data enrichment (pricing). Right if you want more features per dollar than Pipedrive Lite; wrong if you need quotes with price rules (CPQ) or inventory management, which come with Professional at $23 billed annually ($35 monthly).
• HubSpot. Free for up to 2 users. Starter lists at $20 per seat a month; new customers get it for $7 billed annually or $10 monthly "for a limited time" (Starter). Europe is priced differently (our breakdown). Right if you want a free CRM with marketing tools in the same system; wrong if you need sequences, which start on Sales Hub Professional at $90 per seat billed annually plus a $1,500 onboarding fee.
• folk. Standard costs $24 per member a month billed yearly or $30 monthly (€22 or €27 on its euro price list), with pipelines, email campaigns, contact enrichment, a LinkedIn extension and email, calendar and WhatsApp sync (pricing). Right if your selling runs on relationships and LinkedIn contacts; wrong if you need email sequences, deals as their own object or API access, which come with Premium at $48 billed yearly ($60 monthly).
• Attio. Free for up to 3 seats. Plus costs $35 per user a month billed annually or $44 monthly in the US (€31 or €39 in Europe), up to 10 seats (pricing). Right if a small team wants a free, flexible CRM to start with; wrong if you need sequences, which sit on Pro at $79 billed annually ($99 monthly), twice Pipedrive Growth.

More prices: what 30 sales tools cost and our guide to B2B sales tools.

When Pipedrive is the wrong choice

• You want a free plan. Pipedrive has none; HubSpot, Zoho CRM and Attio do, for 2 or 3 users.
• You need email automation on the cheapest plan. Lite has no email sync, automations or sequences, so the real starting price for outbound work is Growth at $39.
• You need prospect data. Enrichment credits start on Premium with 100 per company, and LeadBooster's Prospector gives 10 lead credits a month. A CRM stores leads; it doesn't supply many.
• You need guaranteed EU hosting. Pipedrive hosts new EU sign-ups "primarily" in its EU data centers but says accounts "can be hosted in different data centers" (see below).

If what you actually need is more qualified pipeline in the CRM. Leo by Revexa (ours) is a buying-signal agent, not a CRM. It connects to Pipedrive, keeps customers and open deals out of outreach, brings lost deals back when a new signal appears, drafts LinkedIn messages and emails you approve by default, and can write positive replies and meetings back. It costs $99 a month in the US, €89 in Europe and 999 SEK in Sweden, excluding VAT, with 7 days free (pricing). Wrong choice if you need the CRM itself or a contact database. To work the leads you already have, see how to find dormant leads in Pipedrive.

Pipedrive in Europe: prices, VAT and hosting

• Prices. The euro prices use the same figures as the dollar prices: €14 to €79 per seat billed annually, €24 to €99 monthly. "VAT will be billed to EU customers in line with the applicable rates of their member state unless a valid VAT number is provided."
• Contract. Customers in the EU and EEA contract with Pipedrive OÜ, according to the terms of service.
• Hosting. Pipedrive runs on AWS, with regions including EU (Frankfurt) and EU (Dublin), and says new sign-ups from the EU are "primarily" hosted there. "Due to external conditions (e.g., IP mappings), company accounts can be hosted in different data centers", so ask support to confirm yours (security).
• Email marketing. Campaigns sends to your own contacts. In the EU that needs a lawful basis, usually consent (GDPR art. 6.1 a) or legitimate interest (art. 6.1 f), and Germany's UWG §7 requires prior express consent for advertising email, apart from a narrow exception for existing customers (§7(3)). This is not legal advice.

Common questions

How much does Pipedrive cost per month?

Per seat, excluding tax: Lite $14 billed annually or $24 billed monthly, Growth $39 or $49, Premium $59 or $79, and Ultimate $79 or $99. Buyers in the EU pay the same figures in euros.

Does Pipedrive have a free plan?

No. Pipedrive offers a 14-day free trial without a credit card, and you can invite as many colleagues as you like to the trial. HubSpot, Zoho CRM and Attio have free plans for 2 or 3 users.

Which Pipedrive add-ons are included in the plans?

LeadBooster, Projects and Smart Docs are included in Premium and Ultimate and cost extra on Lite and Growth. Campaigns and Web Visitors are paid add-ons on every plan.

Can I get a refund from Pipedrive?

Not when you cancel. The terms say "All Fees are non-refundable", and cancelling only stops the next renewal; they describe pro rata refunds only when Pipedrive itself ends the contract. Seats you remove leave the bill at the start of the next billing cycle, so reduce them before your renewal date.

Is Pipedrive cheaper billed annually?

Yes. Lite costs 42% less billed annually, and Growth, Premium and Ultimate cost 20 to 25% less, but you pay the whole year upfront and fees are non-refundable.