Instantly pricing 2026: every plan, and what you really pay
2026-10-15 · updated 2026-10-15 · 7 min read · Adam Axelsson, founder of Revexa
Instantly sells sending and lead data as two separate subscriptions: Outreach plans cost $47, $97 or $358 a month ($37.60, $77.60 or $286.30 billed yearly), and the contact database and AI agents need a separate Instantly Credits plan, from $47 a month on the pricing page. A founder sending 5,000 emails a month pays about $120 to $140 a month once credits, mailboxes and domains are added (our estimate). The traps sit in the entry plan and the terms: Growth caps uploads at 1,000 contacts and has no team invites, and Instantly refunds nothing.
Checked on 15 October 2026 against Instantly's own pricing page (monthly and yearly views), its pricing file, help center and terms. Prices are in US dollars. Revexa builds Leo, one of the alternatives listed below.
Instantly plans and prices
Outreach covers sending, warmup and campaigns:
| Plan | Billed monthly | Billed yearly | Emails a month | Uploaded contacts | Main limits |
|---|---|---|---|---|---|
| Growth | $47 | $37.60 a month | 5,000 | 1,000 | Unibox is preview only, no team invites, no webhooks |
| Hypergrowth | $97 | $77.60 a month | 125,000 | 25,000 | Team invites, Unibox replies, webhooks |
| Light Speed | $358 | $286.30 a month | 500,000 | 100,000 | Adds SISR, a private server with IP rotation |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ | Private deliverability network |
Every Outreach plan includes unlimited email accounts and warmup. The Hypergrowth card says 125,000 emails a month, while the comparison table on the same page says 100,000. Source: instantly.ai/pricing and pricing.md, checked on 15 October 2026.
Instantly Credits pay for the 450M+ contact database, enrichment and AI agents:
| Plan | Billed monthly | Billed yearly | Credits a month |
|---|---|---|---|
| Nano | $9 | Not shown | 150 (pricing file only) |
| Growth | $47 to $77 | From $37.60 a month | 1,500 to 2,000 |
| Supersonic | $97 to $147 | From $87.30 a month | 5,000 to 7,500 |
| Hyper Credits | From $197 | From $177.30 a month | 10,000 to 200,000 |
| Enterprise | Custom | Custom | 200,000+ |
A work email found through SuperSearch costs about 1.5 credits and most other enrichment about 0.5 credits a row; the AI Reply Agent and AI Sales Agent use 5 credits per reply or lead. Unused credits expire "2 months after purchase on monthly plans, or 1 year after purchase on annual plans". The pricing file also mentions bundles of both subscriptions, but the Bundles tab was hidden on the pricing page on 15 October 2026, so we leave bundle prices out.
What Instantly really costs: three examples
Our estimates at list price. Mailbox counts follow Instantly's advice of 30 campaign emails per mailbox per day (help center), with 22 sending days a month, two mailboxes per domain (our assumption) and Instantly's done-for-you prices of $5 a month per Google account and $15 a year per domain.
A founder. Up to 1,000 contacts in campaigns and 5,000 emails a month fit Growth ($47). The 1,000 is a fixed total across all campaigns, not a monthly allowance, so adding 1,000 new people every month means removing finished contacts, which frees up room, or moving to Hypergrowth ($97). Add Growth Credits ($47, enough for about 1,000 work emails) and 8 mailboxes on 4 domains ($45 a month). That is $139 a month, or $120.20 billed yearly: about $1,440 to $1,670 a year.
A team of three. Inviting colleagues requires Hypergrowth ($97), and 10,000 emails a month need 16 mailboxes on 8 domains ($90 a month). With Supersonic Credits ($97, about 3,300 work emails or 1,000 AI replies) the total is $284 a month, or $254.90 billed yearly: about $3,060 to $3,410 a year.
An agency with three clients. "Each workspace requires its own subscription", so three Hypergrowth workspaces cost $291 a month ($232.80 billed yearly) before any credits, mailboxes or domains (help center).
Hidden costs and terms
- Two bills, cancelled one by one. Outreach includes no lead data, and the subscription types "must be canceled separately"; add-ons are cancelled through chat support "before the renewal date" (help center).
- No team invites on Growth. Inviting team members is "Available on Hyper Growth or Light Speed Outbound plans", and Unibox replies and webhooks also start on Hypergrowth. Above a plan's volume, "users upgrade tiers rather than pay an overage charge".
- No refunds. The terms, last updated 22 September 2026, say "ALL FEES PAID UNDER THIS AGREEMENT ARE NON-REFUNDABLE AND NON-CANCELLABLE", and that covers credits, done-for-you accounts and warmup too.
- Renewal at a new price. Plans renew automatically "at Instantly's then-current price", and "Instantly may increase the applicable Fees upon the commencement of any Renewal Order Term".
- Cancel in the app, in time. The terms ask for "no less than thirty (30) days written notice" before a term ends and accept cancellation "only through the cancellation mechanism available in Subscriber's account settings". You also "may not re-subscribe to the same paid monthly plan within twenty-one (21) days".
- Trial. 14 days without a card, with 250 uploaded contacts and 1,000 emails.
Cheaper alternatives
Ordered by starting price: the lowest monthly US dollar price listed for the cheapest paid plan, whatever the billing term. Free plans don't count, and ties are alphabetical. Instantly's Growth plan is already cheap, so most tools below are cheaper for one specific job. Prices checked on 15 October 2026.
- Smartlead. Base costs $32.50 a month billed yearly or $39 monthly for 2,000 contacts and 6,000 sends, with unlimited email accounts (pricing). Right if you bring your own list and want the cheapest sending; wrong if you need data too, since verified prospect emails are a $59 a month add-on on Base.
- Apollo. Free plan; Basic costs $49 per seat a month billed annually or $65 monthly, with 2,500 credits per seat a month and 1 credit per verified email (pricing). Right if one person needs contacts and sequences in one tool; wrong for volume, since Free and Basic send 250 emails a day from 1 mailbox per user.
- lemlist. The Email plan costs $55 a month billed yearly or $69 monthly for 50,000 emails, with unlimited users and senders (pricing). Right if a small team wants to share one sending plan, which on Instantly needs Hypergrowth; wrong if you also need data, since the Email plan includes no credits.
- Leo by Revexa (ours). $99 a month in the US, €89 in Europe and 999 SEK in Sweden, excluding VAT, with 7 days free and no lock-in (pricing). It is not cheaper than Growth alone; it does a different job, watching buying signals and drafting LinkedIn messages and emails, which by default you approve before they go out. Wrong choice if you want to send thousands of cold emails a month from your own list, or need a database to export.
More prices: what 30 sales tools cost, Instantly alternatives and Apollo vs Instantly vs lemlist.
Instantly in Europe: GDPR and where the data is
- Location. Instantly's privacy policy, last updated 22 September 2026, says "We generally store the Information used in our Services in the United States". Transfers from the EU and UK rely on mechanisms such as the EU Standard Contractual Clauses and the EU-U.S. Data Privacy Framework.
- Contract. The DPA, last updated 10 September 2026, names the provider as Foo Monk LLC, "a Wyoming corporation", acting as your processor, and includes the EU Standard Contractual Clauses. Instantly's EU representative is EDPO in Brussels.
- Your own outreach. You decide who gets emailed, so you need your own lawful basis, usually legitimate interest under GDPR art. 6.1 f, and Germany's UWG §7 requires prior consent for advertising email. See our GDPR guide. This is not legal advice.
Common questions
Does Instantly have a free plan?
No. There is a 14-day trial without a card, limited to 250 uploaded contacts and 1,000 emails. After that, Outreach starts at $47 a month, or $37.60 billed yearly.
Are leads included in Instantly's price?
No. Outreach plans cover sending. The 450M+ contact database, enrichment and AI agents run on Instantly Credits, a separate subscription from $47 a month on the pricing page, or $9 for 150 credits in Instantly's pricing file.
Can I get a refund from Instantly?
No. Instantly's terms say all fees are "NON-REFUNDABLE AND NON-CANCELLABLE". Cancel in your account settings before the renewal date; the terms ask for at least 30 days' notice before a term ends.
How many mailboxes do I need for Instantly?
Instantly recommends 30 campaign emails per mailbox per day, and allows at most 20 on its own AirMail mailboxes. At 22 sending days a month, 5,000 emails need about 8 mailboxes (our calculation).
Can a team share one Instantly plan?
Only from Hypergrowth ($97 a month, or $77.60 billed yearly), where you can invite team members. Each extra workspace, for example one per client, needs its own subscription.