Warmly alternatives 2026: 12 tools by price, region and GDPR

Most teams leave Warmly over price and geography: its website identification starts at $10,000 a year or $4,875 a quarter, and its own help center says there is "no personal-level anonymization in Europe" (Warmly pricing, Warmly help). For company-level identification from under $100 a month, the closest swaps are Snitcher, Albacross, Leadinfo, RB2B and Leadfeeder; only RB2B names anonymous visitors, and only in the US. HubSpot users can start with HubSpot's own Buyer Intent, while Common Room, Vector and UserGems start at $30,000 to $40,000 a year.

Checked against each vendor's own pages on 15 October 2026.

Revexa builds Leo, one of the tools below. Tools are ordered by starting price, lowest first: the lowest published monthly price for a paid plan in US dollars (yearly prices divided by 12, euros converted at the ECB reference rate of 14 October 2026, $1.1195). Free plans and limited-time discounts don't count; tools without a public price come last.

What Warmly is and why teams look elsewhere

Warmly identifies the companies and people visiting your website and acts on it with an AI chatbot, live chat, popups, an AI call agent and outbound orchestration (Warmly pricing). For a head-to-head with its closest rival, see Warmly vs Common Room.

Why teams look elsewhere:

• Price. The entry plan is $10,000 a year or $4,875 a quarter, which is $19,500 over four quarters (our calculation). The pricing page lists no free plan, although a Warmly blog post from July 2026 describes a free tier of "500 de-anonymized visitors per month" (Warmly blog).
• Contract. There is no monthly option: "Pay quarterly to try, switch to annual to save".
• Person-level limits. The help center gives a company identification rate "around 60%" and a contact rate "around 45%", warns that "non-US traffic may have lower identification rates" and lists "no personal-level anonymization in Europe" (Warmly help). Its person-level share is "~15%" on the startups page and "20-40%" on the first-party signals page.
• GDPR exposure in Europe. Warmly says it is "our customer's obligation as the data controller" to have the right to share visitor data, and that customers should follow the EU ePrivacy Directive on opt-ins and opt-outs (Warmly compliance). Its privacy policy says personal information "may be processed and stored in the United States" (privacy policy). A help center article last updated about nine months ago lists "Fingerprinting data" among its matching signals, while the newer first-party signals page says "We don't use fingerprinting". Article 5(3) of the ePrivacy Directive requires consent before information is stored on or read from a visitor's device, unless that is strictly necessary for a service the user asked for (EUR-Lex). This is not legal advice.
• Ownership. On 30 June 2026 Warmly announced it "has entered into an agreement to be acquired by HubSpot" and said existing contracts and pricing "remain unchanged" (Warmly blog). A HubSpot for Startups page now says "Warmly just got acquired by HubSpot" (HubSpot). We found no published closing date or price.

The alternatives at a glance

Prices as published by each vendor; Leo's exclude VAT. Koala is not on the list: after Cursor's maker Anysphere acquired it, Koala said it would shut down on 30 September 2025 (TechCrunch, Koala).

The alternatives one by one

1. HubSpot Buyer Intent

Introduced in September 2024 as part of Breeze Intelligence, Buyer Intent identifies the company behind a visit, not the person, through an IP lookup, and adds topic research and company news (HubSpot, FAQ, knowledge base). Tracking a company costs 10 credits a month and Starter includes 500, enough for about 50 tracked companies (our calculation, from the catalog).

• Right if: you run HubSpot and want visiting companies in your CRM.
• Wrong if: you need named visitors.

2. Snitcher

Snitcher matches IP addresses to companies, includes every feature on every plan and promises "no long-term contracts" (pricing). Its Identity Layer ties sessions to a person only after they give their email in a form, login or email link (docs).

• Right if: you want low-cost standalone company-level identification, month to month.
• Wrong if: you need anonymous visitors named.

3. Albacross

Albacross Nordic AB in Stockholm bundles AI-written email and LinkedIn sequences with company identification from its Starter plan, and claims "#1 identification rates in the EU" (pricing, Albacross). Plans renew unless cancelled at least 30 days before they end (terms).

• Right if: you want identification and outreach in one European tool.
• Wrong if: you need named visitors.

4. Leadinfo

Leadinfo, from Rotterdam, processes "only pseudonymous IP addresses that are linked to companies", hosts data on AWS in Ireland and recommends "obtaining consent from your website visitors before activating the Leadinfo tracking code" (Leadinfo GDPR). Starter sends insights to your CRM manually; HubSpot sync starts on Scale at €159 (pricing).

• Right if: you want EU-hosted company identification.
• Wrong if: you need automatic CRM sync on a small budget.

5. RB2B

RB2B names visitors, but "Person-Level ID is US-only"; elsewhere it identifies companies through Demandbase and says "consent capture is required to comply with GDPR" for that (RB2B). Starter at $79 sends LinkedIn URLs to Slack or Teams; business emails and CRM integrations start on Pro at $149 (pricing).

• Right if: your traffic is mostly American and your budget is small.
• Wrong if: your buyers are mainly in Europe.

6. Leadfeeder (formerly Dealfront)

Dealfront took back the Leadfeeder name on 24 March 2026, with no price or contract changes (FAQ). It claims to identify "up to 45%" of visiting companies, hosts data on AWS in Ireland and can track without cookies, though then without recognizing returning visitors (Leadfeeder, GDPR, help). Contacts and intent filters need Activate, from €369 (pricing).

• Right if: you want a free start and EU hosting.
• Wrong if: you want named visitors.

7. Leo by Revexa (ours)

Leo does not identify website visitors. It fits teams whose real goal is reaching buy-ready companies through other signals: hiring, funding, new executives in the buyer role, engagement with competitors' and industry voices' LinkedIn posts, competitors' tools on a company's site, and job ads, including Sweden's Platsbanken. It finds the right person, drafts LinkedIn and email messages in your voice, handles replies and books meetings. Review mode is the default, so you approve each draft in the portal, iMessage or Slack before it is sent (pricing).

• Right if: visitor identification was only a route to buy-ready accounts, and you want the outreach done with your approval.
• Wrong if: you need to see who is on your site, want calls, SMS or WhatsApp, or need a database to export lists.

8. Clay

Clay's web intent "identifies unique accounts visiting your website, not individuals" and needs the Growth plan; Launch has job-change, news and social signals but no web intent (Clay docs, pricing). Each identified IP costs an action plus data credits, cached for 30 days.

• Right if: someone on your team builds workflows.
• Wrong if: you want a ready-made tool.

9. Common Room

Zoom says its purchase of Common Room "closed in July 2026" (Zoom). By default its website tracking "does not track any PII" and identifies companies; an enhanced option powered by Vector identifies US-based visitors (FAQ, docs). Essential includes 5 seats and 1,000 website de-anonymizations a month (pricing).

• Right if: you are product-led, with community signals and RevOps staff.
• Wrong if: your budget is under $30,000 a year.

10. Vector

Vector now sells an ABM platform built on "contact-level signals", with contact-level ad audiences for LinkedIn, Google, Meta and Reddit, on "one annual contract" (Vector, pricing). The Vector pages we could read don't say which countries its contact-level identification covers.

• Right if: you run account-based ad campaigns.
• Wrong if: you want a low-cost swap for visitor identification.

11. UserGems

UserGems tracks "every job change, promotion, and role shift" among your contacts, plus funding, hiring and website visits (signals). Contact-level intent and web de-anonymization appear only on Elite, at $150,000 a year; Core costs $40,000 plus a $3,000 implementation fee (pricing).

• Right if: you have many past customers whose champions change jobs.
• Wrong if: visitor identification is your main need.

12. 6sense

6sense lists "Web Visitor Identification", third-party intent and job postings in every package but publishes no prices (pricing). It says it "does not identify the individuals visiting your website using data collected from our WebTag" (6sense blog, February 2026).

• Right if: you run enterprise ABM with predictive scoring.
• Wrong if: you need a published price or named visitors.

When to stay with Warmly

• Most of your traffic is from the US and you want named visitors plus on-site conversion (AI chat, live chat and popups) in one contract. RB2B names US visitors for less, but its plans list no chat for your website.
• You want inbound and outbound in one tool. Warmly says its Inbound and TAM Agents "read from the same Context Graph" (Warmly blog).
• You run HubSpot and plan to stay. HubSpot is buying Warmly. No roadmap is public, but Warmly says existing contracts and pricing are unchanged.

More: buying signal tools compared and our sales tool pricing research.

Common questions

How much does Warmly cost?

AI Web-Deanonymization starts at $10,000 a year or $4,875 a quarter. Inbound Chat costs $20,000 a year and the top inbound plan $30,000, and the GTM Signals Package adds $10,000 a year. There is no monthly plan.

What is the cheapest alternative to Warmly?

Leadfeeder and RB2B have free plans, and free HubSpot accounts get a limited view of Buyer Intent. Among paid plans, HubSpot Starter lists $20 per seat a month, Snitcher $49 a month billed annually and Albacross €59. Of these, only RB2B names anonymous visitors, and only in the US.

Which Warmly alternatives identify individual visitors?

RB2B (US only, from $79 a month), Common Room through its Vector-powered option for US visitors, Vector itself, and UserGems on its Elite plan. Snitcher links sessions to a person only after they give their email.

Can I identify website visitors in Europe under GDPR?

At company level, yes: Leadfeeder, Leadinfo, Albacross and Snitcher offer it, while Warmly offers no person-level identification in Europe. Leadfeeder and Warmly treat you as the data controller, Leadinfo recommends visitor consent before its tracking code runs, and RB2B requires a consent tool for global company-level ID. This is not legal advice; the full rules are in is website visitor identification legal in Europe?

Is Warmly still sold after the HubSpot deal?

Yes. Its standalone plans were on its pricing page on 15 October 2026. Warmly announced the agreement with HubSpot on 30 June 2026, and we found no published closing date or price.