Lusha pricing 2026: every plan, credits and the real cost
2026-10-15 · updated 2026-10-15 · 8 min read · Adam Axelsson, founder of Revexa
Lusha has five plans: Free with 40 credits a month, Starter at $49.90 a month or $37.45 billed yearly, Pro from $69.90 ($52.45 yearly), Premium from $399.90 ($299.95 yearly) and a custom Scale plan. A verified email costs 1 credit and a phone number 5, so Starter's 400 monthly credits buy 400 emails or 80 phone numbers, and one founder pays $449.10 to $598.80 a year (our estimate). The traps are seats that cost extra without adding credits, yearly credits that reset when the term ends, and renewals that are automatic and non-refundable.
Checked on 15 October 2026 against Lusha's pricing page, its facts page for AI assistants and its terms. Prices are in US dollars, excluding tax. Revexa builds Leo, one of the alternatives below.
Lusha plans and prices
| Plan | Billed monthly | Billed yearly | Credits | Seats and limits |
|---|---|---|---|---|
| Free | $0 | $0 | 40 a month | 1 seat, no card; CSV enrichment up to 100 rows; API with strict rate limits |
| Starter | $49.90 | $37.45 a month ($449.10 a year) | 400 a month, or 4,800 a year upfront | 1 seat; no rollover in the plan comparison; CSV enrichment up to 100 rows |
| Pro | $69.90 to $362.40 | $52.45 to $279.95 a month | 600 to 3,200 a month, or 7,200 to 38,400 a year | 2 seats; full API, signals, webhooks; monthly credits roll over up to 2x |
| Premium | $399.90 to $977.40 | $299.95 to $794.95 a month | 3,400 to 10,000 a month, or 40,800 to 120,000 a year | 5 seats; team management and credit allocation |
| Scale | Custom | Custom, annual | Custom | SSO, 25 intent topics, do-not-call list screening |
Source: lusha.com/pricing, 15 October 2026. Pro and Premium use a credit slider; the ranges are its lowest and highest steps. Yearly billing is shown as "25% off".
What a credit buys
| Action | Credits |
|---|---|
| Verified email | 1 |
| Phone number | 5 |
| Company information | 1 |
| API request | 1 per up to 25 results, plus the data revealed |
| Data Waterfall (Pro and above) | 2 per email, 8 per phone, only on a confirmed match |
| Identified website visitor | 2 |
| Recorded call with conversation intelligence | 8 |
One balance covers the Workspace, extension, API and MCP server, and searching is free (Lusha facts, updated 11 October 2026). A used credit stays used: the terms say "no replacement Credits or refunds will be provided based on the amount or quality of a particular record".
What Lusha really costs: three examples
Our estimates, at list price and before tax.
A founder who mostly needs emails. Starter costs $449.10 a year billed yearly, or $598.80 month to month. Its 4,800 yearly credits buy 4,800 verified emails at about 9 cents each, or 960 phone numbers at about 47 cents each.
Three reps who call. At 100 mobile numbers per rep a month, the team needs 1,500 credits. Pro with 1,600 monthly credits costs $182.40 for 2 seats, and the calculator adds $49.90 for the third: $232.30 a month, or $2,787.60 a year. Billed yearly, 19,200 credits and three seats cost $177.35 a month, $2,128.20 a year.
A team of five. Premium includes 5 seats and 3,400 credits a month for $399.90 a month, or $3,599.10 a year billed yearly: 680 phone numbers a month for the whole team. Lusha's FAQ asks teams of more than five users to contact sales, though Premium's calculator allows more seats.
Hidden costs and terms
- Seats cost extra but add no credits. In the calculator, each seat beyond Pro's 2 or Premium's 5 adds $49.90 a month, or $37.40 billed yearly, while the credits stay the same.
- Credits reset. On yearly plans "Any unused credits will be reset at the end of the annual cycle". On monthly billing the plan comparison lists rollover of up to 2x only for Pro and Premium, although the FAQ describes it for monthly plans in general.
- Automatic renewal at the current price. The terms, dated September 2026, renew each plan "for a renewal period equal in time to the original subscription period" at "the then-current pricing structure". A discount does not carry over: Lusha may "renew your Plan at the full, and then-applicable Fee".
- Cancel 14 days early. Cancellation takes effect at the end of the term, and the request "should be made at least fourteen (14) days prior to the expiration".
- No refunds. "all payments under these Terms are non-refundable", and the customer "is obligated to fulfill the entire payment amount for the Term".
- Sharing data costs money. Giving records to a third party triggers liquidated damages of "$2.00 per Business Contact record".
- Limits on the cheap plans. Free and Starter cap CSV enrichment at 100 rows and give the API "Strict rate limits"; do-not-call screening is listed only on Scale.
Third-party price data
- Vendr. Vendr, which uses anonymized contract data, puts the median Lusha buyer at $15,999 a year across 147 purchases, from $6,000 to $70,403 (last updated February 2026). That is about four Premium plans billed yearly (our calculation), so it mostly reflects larger teams. Its plan descriptions are out of date, so use only the price data.
- PricingSaaS. PricingSaaS, which checks pricing pages weekly, logged seven changes to Lusha's page in 2026. Between 17 June and 7 September the yearly Starter price was listed at $44.95, $37.45 and $32.45 at different times, so check the page on the day you buy.
- Trustpilot. On 15 October 2026 Trustpilot showed a TrustScore of 1.2 from 781 reviews, 447 of them one-star. Most recent one-star reviews are from people who say their personal number was listed without consent; a few customers describe renewal charges and lost credits.
Cheaper alternatives
Ordered by starting price: the lowest monthly US dollar price listed for the cheapest paid plan, whatever the billing term. Free plans don't count, and ties are alphabetical. Lusha is already cheap to start, so each tool below is cheaper for one specific job. Prices checked on 15 October 2026.
- RocketReach. Essentials costs $19 a month billed annually ($229 a year) or $39 monthly, with unlimited verified emails and 1,200 exports a year (pricing). Right if you need emails only; wrong if you need phone numbers, which start on Pro at $52 a month billed annually.
- Unify. $20 per seat a month, billed monthly, with 800 credits per seat; a phone number averages 4 credits, and the Free plan covers up to 3 seats (pricing). Right if reps want cheaper phone numbers on average, plus sequences; wrong if you need website intent or two-way CRM sync, which sit on the custom, annually billed Business plan.
- Apollo. Basic costs $49 per seat a month billed annually or $65 monthly, with 2,500 credits per seat a month; a phone number costs 8 credits, so about 300 numbers (pricing). Right if you want more numbers per seat plus sequences and a dialer; wrong if you send at volume, since Basic allows 250 emails a day from 1 mailbox per user.
- Kaspr. Starter costs $49 a user a month billed annually or $65 monthly, with unlimited B2B email credits and 100 phone credits a month (pricing). Right if you prospect from LinkedIn profiles and need many emails; wrong if one user needs more than 100 phone numbers a month.
- Leo by Revexa (ours). $99 a month in the US, €89 in Europe and 999 SEK in Sweden, excluding VAT, with 7 days free and no lock-in (pricing). Right if what you want is meetings with companies showing buying signals, via LinkedIn and email drafts you approve; wrong if you need contact data to export or phone numbers to call.
More prices: what 30 sales tools cost and best B2B lead generation tools 2026.
Lusha in Europe: GDPR and where the data is
- Location. Lusha's privacy notice, updated September 2026, says "our data is stored on Amazon Web Services in the United States of America". Processing in Israel relies on the EU adequacy decision for Israel, other transfers on Standard Contractual Clauses, and Prighter Group is its EU and UK representative.
- Legal basis. For people in its database Lusha relies on its "legitimate interest in providing accurate and up to date Contact Data".
- Certifications. Lusha lists SOC 2 Type II, five ISO certifications and "GDPR certified by ePrivacyseal GmbH", and says "Italian contact data is not currently available" (Lusha facts).
- Nordic coverage. Lusha reports 3.1M+ contacts in Sweden, 1.9M+ in Denmark, 1.4M+ in Norway and 1M+ in Finland, updated 30 September 2026 (data). More in Nordic B2B data tools.
- Your own outreach. Contacting EU prospects needs your own lawful basis, usually legitimate interest under GDPR art. 6.1 f, and Germany's UWG §7 requires prior consent for advertising email. See our GDPR guide. This is not legal advice.
Common questions
Is there a free Lusha plan?
Yes. Free includes 40 credits a month and one seat, with no credit card: enough for 40 emails or 8 phone numbers. Lusha lists no free trial of the paid plans.
How much does a phone number cost in Lusha?
5 credits: about $0.47 on Starter billed yearly and $0.62 billed monthly (our calculation). Data Waterfall, on Pro and above, charges 8 credits per phone number it finds.
Do Lusha credits roll over?
On monthly billing the plan comparison lists rollover of up to 2x for Pro and Premium, not Starter. Yearly plans get all credits upfront, and unused credits reset at the end of the year.
Can I cancel Lusha at any time?
Yes, but cancellation takes effect at the end of the paid term, Lusha asks for the request at least 14 days before renewal, and payments are non-refundable.